In 2004 a guy name Jay Abraham became somewhat famous in our industry.
Jay is a brilliant marketing guy and he really did educate many school owners.
One of things he’s known quite well for is his “Parthenon Marketing” principle.
The Parthenon thing states that just like a several pillars hold up the “Parthenon” several pillars and marketing strategies/activities must hold up your marketing.
Now, I’d bet if I mentioned the “Parthenon Principle” in a crowded room of even half-way informed school owners who weren’t “wet behind the ears” at the business of martial arts most would be able to claim… “I’ve heard that before.”
And that’s all fine and dandy. The question really is: “How’s your Parthenon?”
As matter of fact I’d be willing to bet the biggest steak in Texas that a high percentage of the savvy school owners who read my stuff are still missing a few of these things.
Here’s a Parthenon Party of Martial Arts Marketing…
How many of these are holding up your martial arts marketing?
Notice how each “Pillar” has several pillars of its own…
Networking: Paid and Free groups in your area. Chamber of Commerce, etc.
Special Events: Internal/External, Fun/Informational
Direct Mail: Working the list you’ve built. Farming your area via “cold lists.” Target follow up campaigns.
Internet Marketing: SEO, Pay Per Click, Email Marketing, Blog, etc
Social Media: Facebook Biz Page, LinkedIn, Twitter
Mobile Marketing: Mobile PPC, Text Marketing, Mobile Website, QR Codes & Mobile Landing Pages
Neighborhood Marketing: Working with groups in your area as a guest.
Speaking: Self-Defense programs, Anti-Bully, Self-Improvement, Fitness
And that was just the warm up.
The truth is these don’t have to be that complicated or over-whelming. Really just a matter of seeing things clearly and taking action.
I hope you take some action.