The Lost Art of The Telephone and How It May Hurting Your Martial Arts Business
You don’t hear many “Goo-roos” talking about the phone much anymore.
I guess if it’s not the latest “One -Trick Pony” way to bring in the usually bloated number new students in 24 hours it’s no fun, huh?
Anyways…
Take a listen and hear…
- The Pecking Order of WHO Should Answer The Phone For A Localized Business
- How “Answering Services” Can Shut Your School Down
- How Better Marketing Is Not Always The Answer (Pardon The Pun!)
Find Out How to Get More Students This Spring Than Some Schools Get All Year, Click Here
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The Dangers of Facebook & Twitter
You can’t go anywhere without someone talking about…
“Social Media Marketing”
Or worse yet, don’t you love the “Social Media Experts”
How does one become a “Social Media Expert” anyway?
Beats me!
For a while I’ve been warning people about the dangers that go with using sites like Twitter and Facebook.
It was a “Snow Day” up here in NH yesterday.
When then day was done I decided to put my best Internet Marketing Glasses on along with my “Run-DMC” Adidas shirt and shoot a quick vid by the fireplace about the dangers of Facebook and Twitter.
So, if you’re…
Using Social Media
Want to use it
Don’t know how to use it
Or…
You’re Just Plain Frustrated By It
Watch the video below
It’s only about 5 Minutes.
We had time so I through in a Martial Arts Marketing Direct Mail Lesson too! WOW, that’s a lot for 5 minutes!
Do you want more new Students This Spring Then Some Schools Get All Year?
If so…
We are in the middle of releasing our Spring Tools and the Karate Kid materials. If you want in…
Just Go Here
You can start for 10 bucks
HOUSTON – Companies using Facebook and its fan page module to market themselves can increase sales, word-of-mouth marketing and customer loyalty among some consumers, according to research from Rice University’s Jones Graduate School of Business.
The research, published in an article called “How Effective is Facebook Marketing?” will be featured in the March issue of the Harvard Business Review. The study was conducted by Utpal Dholakia, a professor at the school of business, and Emily Durham, the founder of Restaurant Connections – a Houston-based restaurant consultancy.
Customers of the Dessert Gallery (DG), a popular Houston-based café chain, were surveyed and prior to the study, DG did not have a Facebook presence. Looking at more than 1,700 respondents over a three-month period, the study found that compared with typical Dessert Gallery customers, those who were Facebook fans made 36 percent more visits to DG stores each month. This group also spent 45 percent of its eating out dollars at DG and 33 percent more at DG stores. Emotionally, 14 percent were more attached to the DG brand and 41 percent had a greater psychological loyalty toward DG.
“We must be cautious in interpreting the study’s results,” says Dholakia. “The fact that only about 5 percent of the firm’s 13,000 customers became Facebook fans within three months indicates that Facebook fan pages may work best as niche marketing programs targeted to customers who regularly use Facebook. Social media marketing must be employed judiciously with other types of marketing programs.” However, the results offer that fan pages can be an effective, low-cost way to engage in social-media marketing.
Facebook is now the second-most visited Web site in the United States, recently surpassing Yahoo! in traffic and garnering more than 133 million hits last month.
Do you want more new Students This Spring Then Some Schools Get All Year?
If so…
We are in the middle of releasing our Spring Tools and the Karate Kid materials. If you want in…
Just Go Here
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Business Networking Tips
When done right, networking can be a very effective part of your overall Martial Arts marketing mix.
Sometimes there’s a lot of mystery surrounding “Networking”
“Which Groups Should I Join?”
“How Often Should I Go?”
“Do I Need an Elevator speech?”
Yesterday Tim Roberts of Business Network International joined me in the studio as a guest on my weekly radio show.
Tim is an essential part of running their 1700 member organization that spans 3 states here in New England.
Tim covered…
- The Mistakes Business Owners Make When Networking
- What Networking IS and What it IS NOT
- The Right Mindset for Effective Networking
We shot a quick video while we were on the air.
Click Here
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Martial Arts Marketing Email Tips
A lot of martial arts business owners are missing out because they don’t know how to properly use the power of email marketing for their schools.
Some don’t even know how to easily collect this information from prospects. It is so simple!
There’s no way for me to know for sure if you can use some help in this area. But there are few things I do know…
- Email can be really effective when done right.
- A lot of school owners don’t use email marketing at all! (big mistake)
- I’m not one to be arrogant but the truth is even the “Experts” and “Gooroos” in our industry (that’s how I spell it) are clueless and don’t use email properly themselves.
Watch The Video Below For Some Quick Tips
Are you gonna get ready for Spring full of New Students or what?
If so…
We are in the middle of releasing our Spring Tools and the Karate Kid materials. If you want in…
Just Click Here
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When It’s Cool To Be A Yes Man (or Woman) In Your Martial Arts Business
Some Goo-Roos talk about being real careful with your Yeses, some recommend saying NO to just about everything.
And then some recommend saying YES to everything and everyone that comes down the pike.
Did you ever see that movie with Jim Carey, Yes Man?
Anyway, I’ve got an answer on this one for you.
What’s this got to do with the Martial Arts Biz?
You’ll see! So just say “YES” and play the quick audio using the player
I know it will help you better determine when to say “YES” and when to say “NO!”
And one other thing…
If you want to quite possibly say “maybe” (or yes) to opening up your mind to some really simple ways to add a bunch of new students this spring you can check us out for just 10 bucks.
Amongst other things we’ll be releasing our “3 Prong Attack” of the New Karate Kid Movie too.
Just Click This Link to Get Started for 10 Bucks
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Go From 80 to 200 Students in 6 Months. Or add 120 Students in 6 Months
I’m not sure if you caught Brett Lechtenberg’s article in MA-Success Magazine this month or not.
If you grab the mag, look for the article entitled, “Reversal of Fortune.”
That articles tells the punch-by-punch and kick-by-kick true story of how Brett brought his school back from the brink of failure and made it a flourishing success in about 6 months
The article was based on an audio Brett did. We’ve kept the audio under lock and key for a while. Actually, it was one of our very first member tele-seminars.
But it’s not under lock and key anymore! I posted the audio below!
So whether you’re in a “downward spiral” or adding 120 new students sounds like a good thing to you, please take a listen…
And if you want find out how to Ramp Up Your Spring Marketing and Add Some New Students go to….
Get Everything You Need To Grow Your Martial Arts Business This Spring
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How to Handle Information Overload in Your Martial Arts Business
The Cure For Information Over-Load
In this quick recording we’ll discuss…
-
The Real Cure For Info-Overload (not what you think)
-
Buyer Beware – Which Information Can Be Hazardous to Your Health & Wealth
-
The Shift From Information to ( We’ll Fill In The Blank On The Recording)…
-
The 2 Kinds of Information You Must Always Take In…
Take a Listen…
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Martial Arts Business TV Commercial Lessons
When you view the video below you’ll notice…
1- The opener is relevant to the market. This will air during UFC type programs.
2- The words are designed to speak to the market. He serves professional people, not Cage Fighter Wannabe’s
3- We address a concern. “You Don’t Have to Be In Shape” We have classes for beginners.”
5- We make an offer and also send people to a squeeze page
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When They Say: “We Can’t Afford It.” Think About It Like This…
It doesn’t matter which economy we’re in. We all hear and we’ll always hear…
“We/I Can’t Afford It” from certain people.
It’s just a part of the martial arts business!
But there’s a certain un-spoken truth about the
whole “We can’t afford it” thing…
Take A Listen…
Of course, if you want access to a game plane for March and
April to help you recruit some new peeps into your school,
just do our trial. We just released our new plan and we’ll be
getting our clients all the tools to go with it.
Just Go Here
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