Pick a Winning Martial Arts Business Model
Picking a “model” for your martial arts business is so important.
Of course, the famous Tony Robbins told us all how vital “modeling” was to our success.
To paraphrase…
“Find someone successful and then model their success”
Simple, I guess, sometimes easy, sometimes complicated – anyway…
A good place to start is the model of your school.
This quick audio parallels the business model used by a multi-billion dollar industry.
Some very successful schools follow this model – some know they’re “modeling” it and others don’t.
Either way – it’s a winner.
It’s also sorta a fun way to look at your school.
If you want access to a ton of tools, videos,ready to use marketing that works and help to grow your school check out our Martial Arts Business System Gold Program for just a buck…
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Get Rid of Martial Arts Business Schedule Headaches
I’ve been juggling my own martial arts school schedules for the past 10 years. Of course over the last 24 months I’ve been helping other school owners with their schedule concerns. Here’s what I’ve found to work best from a “simplicity” and “not drive your self crazy” point of view…
Of course, starting with the end mind, as in your active count goal, is needed to begin your schedule adjustments. But the main thing to look at right away is your current student base and what they are used to.
One thing I’ve learned while training to receive my black belt at “The Martial Arts School of Hard Knocks” is that students, parents and clients HATE change. Actually it is just human nature to resist it, funny too, because one thing that we can all be certain of is change. I guess that is why only small percentages of people are successful: They embrace change while the majority does not! Sorry, don’t mean to get off on a rant here!
Look at your current roster of students and where they are spread out among belts, levels and programs. I wouldn’t need my wife’s Cornell degree to figure out that I need the most classes for those belts and levels that make up the bulk of my school.
Next, you’ll need to forecast- When you set a very aggressive new student goal: Example- Brett (One od my MA-Biz System Colleagues more than doubled his active count in less than 6 months. (He actually recorded how he did it on one of our members calls and became the basis of an article in MA-Success-) That recording is in our archives, for now at the old members site http://www.mabizsecretsociety.com/members
You’ll need to be sure you have plenty of room for beginner classes.
However, do not build it before they come. Just be prepared to steal a little from somewhere else and minimize the negative effect when you do add the classes. It’s funny, in my Philly school we always made it a point to have our beginner classes around 6 or 6:30 figuring people were working. Then those same people who expressed concern about being on time for a 6PM classes were actually the ones who loved the 5PM intermediate class a year later, Weird Stuff! So just add the classes as you need them.
To easily overcome the, “I can’t make it” objection at the enrollment you’ll want to have at least 4 times per week for beginners mixed between early and later times (5:30, 7, or 6:30).
When making a schedule overhaul the best thing you can do is make it to where you can see just about everyone in your school on a given day if they all choose to come in. Here’s what I mean; let’s say your school, looks like this. Basic, Level 1, Level 2, Level 3 and Adults.
Your Monday may look like this- 4:30 Level 1, 5:30 Basic, 6:30 Level 2, 7:30 Level 3, 8:30 Adult. Then the next day you simply juggle it around.
When you think about keeping class sizes manageable you hedge your bet on this fact of life. Most people who come Monday will not come Tuesday so if you see an average of 22 people per class and you have 5 classes a day and see half of your students on Monday and half on Tuesday 22 X 5 = 110 X 2 = an active count of 220.
Of course, it is not an exact science! That’s why you can also do this; let’s say your enrollment push goes well and now the majority of your students are basic. Well, you look at your other level and see where things are skimpy and you remove that class and add another basic class for the day.
As far as family classes go…
The 2 main reasons why parents don’t train are: 1) because they feel stupid and 2) because the schedule does not work for them to take an adult only class. The key is to make them feel comfortable and then show them how it can fit in, if they are just going to be sitting there anyway then you up your chances. You must ask them to do the intro with their children to up your chances! Eventually they drink the cool-aid and figure out how to make adult classes.
This little rant about scheduling has been brought to you by my Martial Arts Business System Gold Program
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5 Ways to Ramp Up Your Martial Arts Internet Marketing
This 1 thing might be responsible for keeping several new students per month from enrolling in your school.
Bottom line… It’s holding your martial arts business back!
This short, 5 minute video that reveals the problem and then gives you 5 simple things you can do to be more effective in this key area… Take a Look!
And when You’re Done– 2 Resources I’d Be Foolish Not To Mention…
Winning Martial Arts Business Marketing
If you want some simple secrets, one on one help and a
virtual guide to your winning back to school marketing then join me.
You can try our pogram for just a buck.
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boring back to school specials do not use them
This morning – I worked on a back to school campaign for one of my platinum clients.
It’s gonna consist of an ad a special website and a sales letter.
But here’s the catch…
We are not emphasizing…
“Back to School” alone… or even “Martial Arts” alone
We are naming the program something catchy…
Then – here’s the kicker…
We are promising to deliver results in a short period of time.
Why???
Here’s why…
It’s easier to convince someone to sign-up for a Promised RESULT (key word- result) in a short-time period than to just say…
“Come Join Martial Arts and Have a Great School Year”
Something to think about!
It has to do with the principle of marketing something OTHER than just your classes for a change.
Anyway—
We’ll also roll this out for members of our gold program too.
If you want some simple secrets, one on one help and a virtual guide to your winning back to school marketing then join me.
You can try our pogram for just a buck.
You really got nothin to lose.
Here’s the link…
Click Here to Start The Martial Arts Business System Gold For Just $1
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One Major Key to Martial Arts Business Growth
There is one key to growing your martial arts business that starts off as a question…
When answered and then acted on this key can catapult your martial arts school
You can take a quick listen right here…
And when you’re done…
If you want to finish the summer strong and get ready to ramp up your back to school results this year – Now’s the perfect time to get going and try out the Martial Arts Business System School Marketing Made Simple Program…
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The Truth about Intro Lessons In Your Martial Arts Business
If there were a Moses of the Martial Arts Business and he gave us 10 Commandments for running a successful school – one of those commandments would certainly be…
“Thou shall do intro lessons.”
I really don’t know which of the 10 it would be but I know it would be up there next to – “Thou shall market thy school”
Anyway…
There’s been some chatter lately about the proper ways to do intros.
Not really about what to teach in an intro but more about how to structure an intro system.
In this video post I reveal a few different intro systems you can use – which ones will work better and which one you MUST NOT do at all.
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Ask Your Martial Arts School Website on a Date
I had a conversation yesterday with a school owner who wanted some help with his web marketing.
He’s not yet a client, but I guess you can call him a prospective client since he’s “in the market for better ways.”
so…
He tells me…
last month he got about 200 unique visitors to his site. Not bad for a site that, as I can tell, is not really optimized for search engine rankings.
BUT and this is a big BUT.
Almost NO leads from the site at all. No one “registering” for a trial or to get more info.
Why???
It has to do with the world of dating.
I answer the question in this video post.
Check it out whether you think your site’s rockin’ or you want it to rock….
To Take Advantage of Current Trends & Dominate The Internet In Your Area Visit…
Martial Arts Business Websites.Com
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Martial Arts Business Trends You Can’t Ignore
Yesterday while I was reading the Wall Street Journal I came across some surprising stats that reveal how a trend is NOT slowing down anytime soon.
In fact, it’s picking up despite of the global recession.
The question is – will most martial arts schools be left behind on this??
Take a Look…
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Martial Arts Business Websites is Your Answer — Click Here to Ramp Up Your Internet Marketing
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Partying at The Shore and Martial Arts Business Internet Marketing
I’ve gotta fun audio post for you…
It’s about Internet Marketing for your school, social media, Real Estate and partying at the Jersey Shore.
I know, seems like a stretch – right??
But when you tune in for the quick lesson you’ll see how this ties together.
Listen Here…
For a website that works 24/7 to bring you more new students check out…
Martial Arts Business Websites
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What Moms Do When They Look For A School
Over the weekend Jamie and I had a bunch of families over the house to enjoy some fatty meet on the grill, a few beers (not the kids of course), the pool and the water slide. Some of them were neighbors and others were from Julia and Marissa’s dance class.
One of the moms (the one you’ll see in the video) got to talking about martial arts and how she was thinking about enrolling her son and daughter in classes.
So I started to probe a little and asked her “how she was going about her search?”
She responded – “The internet of course!”
As I probed a little it was painfully obvious that so many schools really drop the ball when it comes to their sites.
I mean here’s a true to life mom who is looking for a school telling me what pissed her off about these sites and how “UN-impressive 90% of them were!”
Of course- I said– “we’re gonna get you on video!”
Actually, this mom’s really not shy so it didn’t take much convincing on my end.
So a I grabbed the flip camera, handed it to Jamie and we shot the video.
Here it is…
OH– Jamie told me I should’ve put a shirt on or at least take off my gold chain. I told her– South Philly people don’t take off their gold chains!
Enjoy…
And be sure you check out…
Martial Arts Business Websites to get some details on dominating the searches in your area and having a website that works to generate leads 24/7 by clicking here
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