How Alan got 11 leads and 3 new students in 7 days from his martial arts business website

For a while Alan had moderate success with his martial arts business marketing website.

He’d get an OK flow of leads but a lot of them were just tire-kickers or come to find out they couldn’t afford classes.

Every once in a while he’d actually get a student to sign up from his website, but it was rare!

Recently this all changed…

I caught up with Alan last week and asked him to simply tell me how his website did for the previous 7 days.

In this audio  he tells us how it’s done.

Plus, some extra tips…

• How Simple Words Can Produce Leads for You
• The Strategy for Collecting Leads Online
• Why Not ALL Prospects are Created Equally
• The ONE Thing, That When Done Right, Can Keep Your Prospect Pipeline Fill All Year

Take a listen…

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    <<<< — Listen There

And don’t Forget Thursday’s Teleseminar…

Register below for your complementary tele-seminar…

Thursday September 29th at 3PM Eastern, 2PM Central, 1PM Mountain, 12PM on the west coast.

• Filling the Prospect Pipeline for the short-term and long-term
• Late Fall Marketing
• Internet Trends You Need to Be Aware of
• Getting Tougher in the Tough Economy
• The 5 Musts of Your Monthly Marketing Plan

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Lots of back links utilising a SEOPressor for your site.

martial arts business teleseminar

Register below for your complementary tele-seminar…

Thursday September 29th at 3PM Eastern, 2PM Central, 1PM Mountain, 12PM on the west coast.

• Filling the Prospect Pipeline for the short-term and long-term
• Late Fall Marketing
• Internet Trends You Need to Be Aware of
• Getting Tougher in the Tough Economy
• The 5 Musts of Your Monthly Marketing Plan

Person Information
First Name *
Email *
Cell Phone for Text Reminder (please add a 1 before your area code) *

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the do nots of martial arts business lead capture websites

Whether you call them “Squeeze Pages”  - “Micro-Sites” – “Lead Capture Pages” or whatever there are a few “Don’ts” when it comes to single page websites designed to generate prospects.

The truth is most school owners are totally missing the boat (about 99% based on my evaluation of internet marketing principles used by several martial arts businesses.) because they are simply ignorant to this powerful internet marketing principle.

Out of the other 1% who are aware of the power of squeeze pages a large portion simply take no action to implement. Mainly because their “web designers” are clueless because the “designer” is just that – “A designer” and is not schooled in marketing.

Then – outa the remaining few who do get these going most make a bunch of white belt mistakes rendering their pages useless.

To try to help I, along with the folks at: Martial Arts Business Websites (that would be me, my partner Elsa and our one employee, Michelle – we run our business like a good martial arts school model– program director, instructor, full-time assistant) wanted to share these simple “Don’ts.”

Anyway…

Here are the “Don’ts of Lead Capture Web Pages” Referred to hereafter as “Squeeze Pages”

Don’t have any other links, tabs or options on your squeeze pages. In most cases your school’s banner is  not even necessary. Actually, the banner can sometimes hurt your page’s performance.

Don’t do any fancy video. Videos for squeeze pages are simply there to answer 4 questions and that’s it. Fancy videos on squeeze pages can hurt your lead gen efforts.

Don’t offer a newsletter on a squeeze page – no one wants it.

Don’t try to sell your trial program on a squeeze page.

Don’t take your wording lightly – it’s the words and the “copy” combined with what your are giving the visitor that make them respond.  That’s why we help our clients with wording – it’s the most important part of the Squeeze Page.

OK– there you have it.

A few don’ts.

If you actually employ squeeze pages and employ them correctly you can leave your competition in the dust.

For more of what “to do” on your lead capture pages head on over to…

Martial Arts Business Squeeze Pages

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Is this mindset keeping the economy down

Yesterday I read an article in the Wall Street Journal about small businesses and “marketing.”

One of the points in the article

I quote…

“Small businesses generally keep tight tabs on advertising and marketing expenses because the payoff may be UN-certain. About 40% of business owners surveyed earlier this year reported the economy was preventing them spending on marketing and sales.”  The survey was done by American Express Open

Now here’s the thing…

Aren’t “sales,” as in selling our products and services to the people who can best use them exactly what will put the economy back on track?

Yeah– it may take more effort when consumers are being tight-fisted but the reality is even when the economy “gets back on track” people are still NOT gonna fall in the door.

We must become better at marketing.

The school that is the best in their area at communicating (in a variety of ways) the benefits of martial arts to their prospects will always win.

Then – on the subject of the pay-off of marketing being “UN-certain.”  That’s B.S. !

The right messages, the right offers, the right timing and using the principles of direct response marketing DO provide measurable results.

The main take-away…

While the rest of your area falls into the herd of scared school owners and business owners in general you can stick out like a soar thumb when you ramp up your marketing.

For a ton of tools, resources and guidance for bringing in a consistent flow of new students every month take your bravery, tell the scared people to get out the way and hop on over to…

Start The Martial Arts Business System By Clicking Here

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Martial Arts Business Website Marketing Critiques

Site 1 — “Help Your Competition Why Don’t Ya”

Site 2 –  ”Was this Website Framed?”

Site 3 –  ”Polls are for Exotic Dancers”

Site 4 –  ”Could Jackie Chan Save This Website?”

Site 5 – “Double Crossed By Reports”  And Lots of Squares

Site 6 – “Everything But The Kitchen Sink” But atleast Its got this…

Site 7 – “Be Careful You Don’t K-O Your Prospects”

Site 8 – “Ahh- Video Overload – and HUGE Mistake”

Site 9 –  ”Old Old Old Old Old Old School”

Site 10 –  ”This Site’s Got a Lot of Potential- BUT, It’s Getting Beat Up On The Details”

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a sometimes dirty word among martial arts business gurus

In some martial arts business guru circles there’s a dirty word associated with success and achievement.

Let’s be right up front: The dirty word of success that’s often kept on the hush is work.

Outside of the martial arts world there are a lot of books and speakers out there who dance around the issue of work. Funny, there was a guy who worked real hard to make a book called “The Four Hour Work Week” a New York Times bestseller. I give Tim Ferris much respect and “props.” But do you think he eats his own cooking? I’m sure on some weeks it takes him at least six hours just to travel to and from a speaking engagement – makes you wonder huh?

Onward…

If you want a good marriage what do you have to do? Right, work at it. If you want your teenager to stay off drugs it takes work. If you want to build your school in our tough economy what it takes is work.

And then, the facts-

Go ask anyone (Lottery winners and rich socialites like Paris Hilton aside) who has achieved any sort of financial success and they’ll tell you something like this…

“I worked hard, I worked smart, I worked effectively, I worked with the help of a team and my family for every penny. Most importantly,  I worked hard to keep it. I worked hard to protect it from the two legged meat eating sharks who actually want to destroy me because they think I didn’t work hard for what I’ve earned.” Basically, what they’ll tell you is they worked hard for any career, business, family, personal and financial success they achieved.

Don’t get confused though…

You don’t have to do all the work yourself.

I loved this quote by Wally “Famous” Amos…

“The only thing you can do by yourself is fail.” Surround yourself with good people and resources.

One of the best things you can do now to work more efficiently is save time.

Getting others to do “work” for you is still “work” on your part – it’s just smart work.

Don’t rack your brain on dreaming up marketing plans.

Don’t waste your time trying to figure out “what to say” in your ads on your website.

There are shortcuts (good shortcuts) you can use to make life easier so you can “work” on what’s most important to you…

Connecting with your students – getting out in the public and being your school’s shameless self-promoter.

Anyway – In the Spirit of Labor Day weekend here in the U.S. I figured why not talk about work.

And BTW –

if you want access to a ton of tools that you can instantly deploy to your advantage.

Tools that’ll help you work smarter.

Then – let us do some work for you.

Check our our Martial Arts Business System Program for 30 full days for just a buck.

If you honestly feel it’s waste of your time – I’ll buy you your first month in some other martial arts business program.

Here’s the link for the buckaroo trial program…

Click Here to Try The Business System for 30 Days

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A Follow Up to Jealousy In The Martial Arts Business

Here’s a story from another school owner about how to deal with jealousy in the martial arts business

jealousy in the martial arts Play Now | Play in Popup | Download

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When you’re done listening– take this Quick Tour…

Click Here to Try it For Just $1

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