The New Bulls-eye on Your TV

This is some pretty interesting “Marketing News” and it applies to all of us so take a few minutes…

For many years “Big Businesses” have had that sinking feeling…

The feeling their TV Ad Money is going to waste! Mainly because, for the most part, it’s so hard to “target.”

I don’t have any pets – but I know I see a few ads for dog and cat food even during the course of my very limited weekly TV viewing.

Basically– the bottom line… is this.

The dog and cat food advertisers don’t want to market to me any more! Why? Because it’s a waste of dinero!

Direct TV is finally rolling out it’s “Targeted Program.”

To make this simple…

Households will now be sorted out. So when there are kids in the home – mom and dad will get ads targeted specifically to them as parents.

If you have pets you’ll see pet ads. And the list of segmentation goes on and on!

Now don’t get too excited because the initial talk on this is it’s gonna be more expensive than “traditional” advertising.

But here’s the take away…

What we’ve been doing in the small business world has finally dawned on the big timers!

We’ve had the ability to target for many many years now. It’s called… Drum Roll….

“Direct Mail!”

“Working with like minded groups in your community”

“Getting Local Publicity”

“Powerful Referral Generating Events”

and…

“Dominating the Internet In Your Area”

All things high on the list of the most successful school owners.

The Question?

Are you blindly throwing marketing out there? Or maybe you’re not doing anything at all?

The Action…

Start Targeting!!

Go for the Bulls-eye!

If you’d like the tools to help you target your best students more effectively so you’re never at a loss for simple ways to get your phone ringing.

Aim for my Martial Arts Business System marketing program right now.

To Celebrate 2011 you can start for just 11 bucks and try it out.

Here’s the link…

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Martial Arts Marketing Trend You Can Not Ignore

Do you have these in your school? Or, would you like more?

According to the International Telecommunication Union, there are about 5.3 billion mobile phone subscribers in the world.

More Importantly…

Smart Phone ownership is up 39% year over year! That’s primarily Iphone, Android and Blackberry with more smart phones entering the market.

The bulk of Smart Phone users are the highly coveted 25 – 44 year-old demographic.

These are the qualified adults that train in your school and the parents of “little John & Sally.”

More and more, this “key consumer demographic,” uses their smart phones to shop and, of even greater significance, do research via the “mobile web.” So if you want more of these, it only makes sense for you to embrace this mobile trend, right?

Mobile Marketing is gonna be a new “pillar” on the marketing plans of many successful schools as the next year UN-folds.

• Text Message Marketing
• Mobile Trial Offer Coupons
• Click to Call
• Mobile Marketing Websites

These are just a few the cool things you can use to connect with your “connected” prospect.

Two things to keep in mind as we move into the new year!

If you realize that sooner than later you’re gonna need a “Mobile Marketing Website” check out…

You’ll notice the important reality: “The 2nd Coming of The Internet.”

Next -

When I speak at the upcoming Member Solutions Business Building Bootcamp I’ll be talking all about “Mobile Marketing” and “Mobile Websites.”

If you want some information on that visit:

Martial Arts Mobile Marketing Websites

You’ll notice the important reality: “The 2nd Coming of The Internet.”

Next -

When I speak at the upcoming Member Solutions Business Building Bootcamp I’ll be talking all about “Mobile Marketing” and “Mobile Websites.”

If you want some information on that visit:

If you decide to go and get registered through my link I’m throwing in 4 Bonus audio CD’s for you.

Here’s the info on the Bootcamp…

Member Solutions Business Building Bootcamp

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frequently asked question about martial arts internet marketing

I get this a lot from martial arts business owners…

“Mike! I own some great domain names! All related to my area and martial arts. But when I type the phrases into a search engine nothing happens, they don’t come up – why?”

This may be basic for some of you – but the fact is a domain name (as good as it is) will not get indexed or help your overall internet marketing all by itself.  Here’s what I mean…

You need to have content on the domain.

A lot of times I’ll turn these domains into squeeze pages for my clients so they generate leads. In most cases when I begin working with a client on their internet marketing I buy up a few domains with the intention of turning them in to squeeze pages.

That’s how you achieve “Dominance of the Internet in Your Area!”

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The Martial Arts Business Marketing Dominance Formula

Over the last two years in our tougher economy I’ve been lucky enough to witness a bunch of schools buck the trend and clock some enormous growth.

These guys and girls are master doers, not just gatherers of information.

They have a lot in common.

One thing they all have going for them is a commitment to “Online Marketing Dominance”

This is my last audio post for 2010.

In this short session I go over the exact blueprint that can catapult your school.

This is basically a “Do it, or risk being left behind,” scenario.

Turn up your speakers, open your mind and take a listen…

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For Information on How to Implement an Internet Marketing Dominance Strategy Visit:

Martial Arts Business Websites and Grab Your Free CD

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Government Research Slams Team Sports – Good for Martial Arts Business

This was published in the Wall Street Journal Yesterday…

“The majority of children who participate in ‘team sports’ don’t meet the federal recommendation of one hour a day of moderate-to-vigorous exercise, according to a study released Monday.

The federal-government guidelines recommend children and teens get at least 60 minutes per day. It is estimated that fewer than 10% meet the goal.

Many parents believe if their children participate in team sports, they they must be getting enough exercise. Researches at San Diego State and the University of California, San Diego showed that isn’t necessarily the case.

Just 2% of softball players, and fewer than 10% of team sports participants met the 60-minute exercise goal at practice.”

It’s easy to figure out because of all the standing around I guess.

But that’s some good research for the martial arts business world – don’t you think?

If you keep your classes moving and allow kids to train two or three days per week you are really helping them lead healthier lives.

Of even more interest is the fact that you can use this study to help you!

Kids and exercise is only gonna gain more an more mainstream momentum as time goes on.

Think about it – here in the U.S., Michelle Obama made this her leading cause!

Don’t be left behind. Get the message out in all of your martial arts marketing!!

And to help you get the message out…

Today our members are receiving their exact plan to enroll 25+ new students for January.

Open that mind up and get going with our 11 buck, trial program.

Get started now and you’ll get your complete plan along with 4 additional Audio CD’s!

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Endless Quality Prospects For Your Martial Arts Business

I’ve been asked on a few occasions…

“Mike, If you were starting over from scratch – how would you build a new school fairly quickly?”

This question is relevant whether your school’s “brand new” or it’s been around for twenty years. Here’s why…

1- If you’re in year twenty does your student base consist of the same people it did when you started? NO.

2- The same principles that “ramp up” a new school can be applied to one that’s hit maturity and “seems to have slowed down.”

So…

If I was starting over, from scratch in a new town, not knowing a soul I would aim to build two lists at the same time.

Those lists…

1- My active list of students so I could pay the bills and…

2- A list of warm, semi-warm and even not so warm prospects.

It’s list number two that will fill my basic classes next month and next year. And who knows, even twenty years from now!

When starting over or breathing life into a stagnant school or just aiming for an endless supply of prospects here are a few rules to follow…

Join your local Chamber of Commerce and just one other networking group. More than this and you spread yourself too thin.

Be of service (by teaching workshops) in every organization in your area (kids and adults). There’s a way to make this work and there’s a way to get shut out of these places forever so tread carefully! Take it further – there’s a correct and an incorrect way to get everyone’s contact info you work with.

Internally: You can then apply the same approach to your own events and turn them into referral generating machines. There’s are ways to create fun events that everyone wants to attend and ways to create flops so be careful.

This is just the tip of the iceberg. But the truth is a new school or an “old school” can have the same level of excitement depending on you – it’s really your choice.

Mike Dopies is a long time martial arts business veteran and well-known consultant, author and marketing strategist. For a Free audio CD: The 5 Reasons Why Schools Fail visit: http://martialartsbusinesssystem.com/cd For a Free audio CD: How to Attract More New Students Using The Power of The Internet Visit: http://martialartsbusinesswebsites.com/c

For a whole bunch of “Nuts and Bolts” on systematically enrolling more students each and every month. Take my Business System program for a test drive for 30 days.

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