Martial Arts Business Social Media Marketing Update

This quick video reveals some sad stats about the martial arts business and social media. Plus, a quick facebook update

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Adult Martial Arts Marketing

Some of these ladies and gentlemen have as much as an 80% adult population in their schools.

Some have mainly kids and a small number of adults.

Both have one thing in common…

The want more adult students.

And not just for their “Fitness Kickboxing” programs.

Some of these schools have pretty full fitness type classes. But these are usually NOT martial arts or MMA classes and in most cases the member pays a lot less than the tuition in the “Real Martial Arts program.”

Often the question I get from these school owners is…

“How do I ramp up my adult martial arts program?”

My response is based on one key principle regardless of whether their school is doing MMA, BJJ or “traditional martial arts.”

“It comes down to the MESSAGE!”

Does the message you’re getting out there for your adult program position your school against the competition of the health club?

Does it talk about the personal nature and guidance you give your students?

Does it assure them they’ll be safe? Most professional good quality adult prospects can’t walk in to work with a black eye the next day!

Does it warn them against all the UN-professional hacks out there who just want their money?

Does it let them know you have classes for beginners? (Don’t assume they know they’ll be in a beginner class!)

Are you making the mistake of trying to market to teens and adults at the same time? Big Mistake!!

This is the tip of the iceberg on what you need to think about if you wanta ramp up your adult programs.
Have fun!

If you want some help with nailing down the right message so you can get the best adult prospects to come in to your school. You should check out our Martial Arts Business System Gold Program for one month for just 11 bucks?

Why? Because there’s a whole section in our sample area for adult marketing and plenty of tools to sink your teeth into.
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martial arts business marketing lost student campaign

Yesterday’s post about the “Student Quit Policy” definitely had a few folks talking.

It brings up the idea of “inviting” students back.

Of course, we’d all love to get back just a small percentage of those students who tell us “they’ll be back.”

Well, nothing happens until you take some action.

I have a “Come on Back Letter” that can NEVER be ignored.

If you want it in word doc form ready to just cut and paste all you have to do is request it below.

Your info is always safe with us– we never send junk mail– plus– we don’t want just anyone to get their hands on this!
Fill in this form below and we’ll send it right away…

Person Information
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Website (For a Free Web Marketing Critique)

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Controversial Martial Arts Business Student Quit Policy

Something I’ve thought about in the past and have spoken to a couple of savvy clients about recently is a little controversial.

It’s about a “Student Dropout Policy” designed to really make your school exclusive.

It’s based on the principle that the “fear of loss” is greater than “the desire for gain.”

It’s based on the fact that most of your students want what they can’t have.

It’s based on the truth that upon dropping out a high percentage of your students tell you the following…

“I’ll be back when things calm down.”

“Johnny will be back when he regains his interest in martial arts.”

“Yes we are quitting but, we’re gonna refer everyone we know because you’re so great!”

Yes it’s true that schedules get crazy forcing people to stop temporary – even longer – but a small percentage do come back on their own volition. Granted, a very small percentage!

And Yes– some kid students drift and you will need to “re-spark” their interest. But re-sparking interest usually happens on the mat, not off the mat.

And yes– a very small percentage of your referrals will come from people who were past students. But compared to how many tell you about all the referrals they’ll be sending your way upon dropping out and those who actually do –  the number is tiny. Plus– isn’t a little in-congruent for someone who dropped out to be a major source of referrals??

So this policy basically states very clearly upon enrollment that students who drop out are NOT able to “rejoin whenever they please.”

Of course the justification of this policy has everything to do with the principles you are trying to instill in your students. I won’t get into the wording here.

And what it also clearly states is that upon dropping out a student must receive an “INVITATION” to return. Otherwise, they can’t come back. The key is the last sentence which is something that needs to happen anyway.

Naturally, this post is just the “tip of the iceberg” when it comes to the details of this policy.

I welcome your facebook comments below…

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martialartsmarketing

A short while back I wrote this article titled…

Hit The Ground Running -How to Build A New School Very Quickly

Really, it can be for any school, NEW or OLD that wants to inject some life into their biz and generate a surge of new enrollments and excitement.

One of the “Major Publications” in our industry was supposed to run it. In fact, they even paid me for it.

BUT– another “Martial Arts Goo-Roo” cried fowl and bitched about it.

Honestly, after that I sorta forgot about it.

As I was looking through my hard-drive I stumbled upon it.

So I thought I’d share it with you.

Here are the details of what’s is covered…
Are you are looking to grow your organization?
Are you a new instructor with the dream of owning your own business?
Or, are you simply looking for a way to inject a flood of new students into your school?

If you answered Yes to any of the above questions you must read “Hit The Ground Running, How to Build a New School Very Quickly.”

Whether you are a veteran school owner or you are new to the business you’ll discover proven secrets, including…

• How to successfully start from scratch even when the odds are against you.
• How to negotiate with the 3 types of Landlords.
• The right way to invest in your own property.
• The ultimate marketing plan to fill any school at warp speed.
• How to master the art of networking and leverage your contacts.
• How to easily get into the local school system even when you are brand new.
• The easiest ways to get maximum referrals in minimum time.
• Where to look for financing so you don’t have to use your own money.
• The three deadly mistakes new schools make and how you can avoid them.

Now, here’s the thing. I’d rather not have this be shared with just anyone. I even grappled with charging  a few bucks for it. But for now it is complimentary – all I’m asking is that you “request” it

Request it here…

Person Information
First Name *
Last Name *
Email *
Address *
City *
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Postal Code *
Mobile Phone *
Website (For a Free Web Marketing Critique)

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complete 85 page intro lesson phone walk in manual

Today I wanta give you a chance to grab something that has helped 100′s of school owners around the world improve every aspect of their enrollment process.

Everything from phone calls and walk-ins to intro lessons for adults and kids.

What you need to enroll your prospects on day 1 of entering your school is right here.

No slick sales techniques, no games, just the right words and the right delivery that makes people say YES to enrolling in your school.

Enter your information below and then check your email for confirmation it’s really simple!

OK– Enter your info below and get it FREE– 85 Pages of pure school building content

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School Name *

You should know we have a NO Spam Policy- we only send out quality emails– never junk!

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martial arts mobile marketing basics

Here’s a video that explains the basics of mobile internet marketing for your martial arts business.

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Martial Arts Marketing-How to Get Publicity for Your Martial Arts Business

This article covers the basic principles that will help you get publicity for your martial arts business. Marketing your school is very important, but when you add the ability to get your martial arts school on TV and in print your results can be amazing…

Sometimes the best way to start getting publicity for your martial arts school is to be aware of what the national media is talking about.

For example…

Did you hear about the horrible bullying incident in Philly?  It was pretty bad and really SAD!

I know it makes you wanta stand up and do something!

It has gotten A LOT of national attention!

When something like this happens it presents a window of opportunity to position your martial arts business as the “go to” school in your area.

NO– you do not need to spend on some expensive course on bully prevention!

You already know enough to be an expert on this topic.

Then- you have to contact the correct person at your local network affiliate.

Think FOX – ABC- NBC.

You will get the most traction with Morning Shows. So look for those.  Then you need to the right contact. There are specific job titles for those who book guests. “Guest Booker” is just one but there are others.

The key is to get to the right person.

Next…

You need craft what’s called a “pitch” that outlines your idea for your 4 to 6 minute segment.

This can be done via email.

You need to open with a pithy couple sentences that grab attention and cause the Guest Booker to read more.

Then– you tell them the tips you will share.

After that you show a sample lead in. This is basically what they will input into their tele-prompters.

Then you close with your call to action and contact info.

Bada-bing! That’s how it’s done!

If you want some help…

Today I sent our members via their member only email– the exact pitch with the bullets, the lead in and the outline of the idea.  The same exact pitch that has worked before to get our members media attention.

That’s what we do here at the Martial Arts Business System– save you time and effort!

If you want – you can try our program for just $11, get access to this important and timely info, plus tons of other easy to use tools to grow your school WITHOUT THE BS!

Here’s the link to do something good for your school…

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