OK — So You’re Checking Out Our Free Martial Arts Business Text Message Marketing Mastermind?
Good! It is real simple…
It works like a “chat room” but it is done via text message.
We have room for a few more “savvy school owners” in this Free Beta Group.
To Get In — Simply Fill In The Form Below. You’ll get an email confirmation and shortly there after you’ll receive a text message confirming you are in…
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2 important items in this post.
Both with the goal of helping your martial arts business.
Watch the video first…
Next– Text Message Marketing
One of the easiest ways to connect with your students ans prospects.
We represent Izigg. We use their programs too. You can get more info by following this link…
Would You Like to Join this Totally Free – Martial Arts Business Marketing Mastermind Beta Group?
The discussions take place totally by text message. So picture how any other internet group or chat room is set up. Well this one is totally on your mobile phone! So you can get answers to questions you post to the group.
I am limiting this to a small number — Just 10 to 15 for now.
If you want in on the beta group — fill in your information below and then you will get notified.
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This video shows the difference between a site that is optimized for mobile marketing and one that isn’t.
Try this with your own martial arts business website and see how it comes up.
For more help with this click the services tab above then choose “Mobile Marketing”
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Would You Fire Your Front Desk Person for This?
In my daily adventures I talk to martial arts busienss owners all the time who tell me…
“Mike, I am really good at keeping students once I get them.”
or…
“Most of the people who take my intro classes end up joining my program!”
“I just need more people coming in!”
Of course, retention can always be improved – and enrollment percentages can always get better.
But Yes! If you don’t have anyone coming in – you got no one to retain.
Play a game real quick…
Imagine if you had to hire someone to handle all of your walk-ins and phone calls (for a lot of martial arts school owners – this is a reality).
Next – Imagine this…
What if you had this super-cool wiz-bang scanner at the front door. The scanner was sorta like the “body cavity search scanner” the TSA wants to use on you when you go the airport!
But this scanner was able to detect right away whether the person coming in was a new prospect or not.
It stored up all the new prospects and spit out a report at the end of each month.
NOW– the kicker– you were not allowed to talk to any of the walk-ins. It all fell on your “Front-Desk” person.
You get the report at the end of the month.
While studying it in detail you see that a total of 41 good prospects walked through the door.
You turn tomato red with anger!
Why?
Because when you count up the new students you got this month – you see that you only ended up with two!
Only 2 out of 41 quality prospects enrolled in your school!
Would you fire your front desk person?
Maybe – or maybe not!
See, if you trained them in detail on how to handle walk-ins and turn walk-ins into enrollments you’d have to fire them because this front desk person is not following directions.
But on the other hand…
If you didn’t train them – it would really be YOUR FAULT!
Sometimes when we begin helping with a martial arts school owner’s web marketing we can pull some stats from their server.
It is really sad – when you see this play out in really life.
Meaning –
You dig a little and find out there website was actually getting traffic. People were visiting.
BUT– since the site was set up so poorly and did not include any elements of effective on-line lead generation all those visitors never enrolled!
If you wouldn’t stand for a horrible front desk person – why would you tolerate a website that does not generate leads for you?
Further – even if your front desk person was doing “OK” – would you want them to improve?
Of course you would! Some things to think about.
For a simple approach to getting more from your internet marketing and to get a Free Audio CD visit…
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What if new students to your martial arts school can be as much of a sure thing as death and taxes?
Well, they could be!
In honor of the fact that it is Corporate Tax Day here in the U. S. I’ve put together an Informational Report…
“9 Knock Ideas For Lead Generation Marketing”
It covers the key concepts you need to start or ramp up your online lead generation program.
These concepts are responsible for producing dozens of qualified leads every month for school owners who use them!
Don’t miss out! Grab this.
Step 1 — fill out the form below
Step 2- Look for the confirmation email to grab it.
Step 3- Read it right away – it’s a quick and powerful 3 pages.
Get it here below
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School Systems Embracing Goal Setting?? Your In?
I read an interesting article yesterday…
The headline was…
“Making Kids Work on Goals (And Not Just in Soccer)”
Some excerpts…
“A student’s ability to set and achieve realistic goals is linked to higher grades, lower college dropout rates and greater well-being in adulthood.”
“Yet a majority of grade school students lack faith in their ability to reach their goals, according to a survey of 642 students by Gallup”
“Sadly, only about 42% of kids ages 10 to 18 are pursuing goals!”
“As more districts mandate career training goal-setting is drawing more and more attention!”
back to me… WOW! Howbout that?
This is something you need to pay attention to if you are looking for an “in with the school system.”
If you want some help– about a year ago we put something together something for our members called…
“Goal Setting for Good Grades”
What I can give you are…
2 Videos — one that is basically how to communicate this to teachers.
1 is a class talk
A word doc that outlines the program and gives you the flier to give to teachers
and one audio recording with the details.
This really can be an “in” for you.
Plus you get help and one on one coaching.
All you have to do is our trial for 11 bucks– that’s it– you get this stuff and our support.
Plus, there are some extras.
Go here to start… Don’t Wait!
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Some highlights of the talk I gave this past Saturday at the Member Solutions Business Building Bootcamp.
“The Second Coming of The Internet”
I opened my talk today with this quote (after a joke of course!)
“The illiterate of the 21st century is not the person who can’t read or write – it’s the person who chooses not to constantly learn, unlearn and relearn” – Alvin Toffler
Key Points-
The majority of your martial arts students, prospects and parents have smart phones.
They are using them more and more to research martial arts and other businesses
The Mobile Web is REALLY different from the traditional web.
The main thing is to have a martial arts mobile internet marketing site that displays perfectly and fits the small screen.
Vertical Navigation and Keeping things “Pithy”
Mobile web marking consists of…
Mobile Squeeze Pages and full Mobile Websites.
The web marketing strategy of the future will include both “regular and mobile website.”
Coding detects the mobile web browser and instructs the site to serve the “Mobile Version”
This dramatically increases the chances of your prospect becoming a student or at least ending up in your lead funnel!
(Skipping a few things)
Text Message Marketing – and Quick Response Codes
These are the best ways to engage someone instantly with their mobile device.
I ran the full room of school owners through a quick example.
If you were in the room and you’re getting this you already did this
If you haven’t done it yet I’ll send you a PDF version of my PowerPoint from Saturday–
go ahead and text… giftfrommike to 90210 and you’ll see how it works.
Once you do that– you’ll get instructions on how to get the PDF
To wrap up the highlights…
The Mobile Web is gonna be huge and now is the time to think about how to take advantage of it– Don’t deny it!
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Will Google’s Cleanup Effect Your Martial Arts Business Internet Marketing
Last week Google lowered the search rankings of websites that were gaming its system.
The move is part of Google’s internal decision to tweak it’s ever-evolving search algorithms.
Google said the changes were aimed at sites it deemed: “low quality.”
The question is…
How will this effect you martial arts business?
I guess the jury is still out and time will tell.
Be sure you are up on the latest trends of quality internet marketing and search engine optimization for your martial arts school.
If your competitor is doing well with their internet marketing, don’t copy them – but do adapt the principles they are using. Then, build from there!
This is one of many reasons we constantly monitor, tweak and report on our client’s Search Engine Optimization campaigns.
The truth is there is one secret, that when applied right is almost guaranteed to make Google LOVE your website.
There are three kinds of martial arts business owners we run across…
The first tries to do their internet marketing on their own. They usually end up wasting precious time or getting frustrated. Most end up with a sub-par website just to save a few bucks.
The second simply does nothing as their competitors (who are more savvy with internet marketing) zoom past them.
The third is the smart one that wouldn’t settle for UN-professional classes and therefor doesn’t rely on some well-meaning student or relative to handle the vital task of Internet Marketing for their school.
To get more information about our different internet marketing programs visit…
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