Martial Arts Business Website Services Buyer Beware

After seeing a post from a martial arts business owner about how a software company handled his website… (He was talking about how he “lost” his website when he canceled)… my reply was… This is the main problem with many “martial arts business website services” in the martial arts industry. If you allow a company to build you a website on a proprietary software platform… that means – the platform can’t “go with you” when you leave (example you gave) or a “cookie-cutter” thing where you are basically “licensing” the website, the images — etc… you really Don’t OWN it. The answer for some is to understand the difference — and the ultimate answer is to build custom. When you a hire a professional firm (shameless plug) to build custom – you own the site. You might pay more in the short-term but you will avoid issues like this....

Mobile Apps Marketing

Martial Arts Business Awesome Mobile App Marketing Tricks to boost referrals… By Mike D. Everyone has an opinion about which features are best for your martial arts school mobile app. And when it comes to the mobile apps we’ve been creating for schools the favorite features do vary. Some like the push notifications so they can directly message their students. Other martial arts business owner like the video integration so students can practice at home. The fan wall where students can interact is nice too. But I love two features because they go so well together… 1… Tell a Friend: This is “viral” sharing at its best. With one tap your students can share your martial arts business with their friends. They can share via text, email or social media. 2… Next… The Loyalty Function… This keeps track of anything you want. Think about it… Attendance Contests: It’s fun and easy to track these. Bring a Friend to Class: This can be tracked in the app… and each time a student brings a friend one gets marked off. How about… Combining These Two? I’m going to run the attendance and the referral contest, but I’m also going to add a twist… We’re going to keep track and do a “share our app contest.” We’ll keep track of the shares. This is simple too. Now… for students to share your school with their friends… it’s just a click on their phone. Pretty sweet! Go to the link below… then type “iphone” into the checkout so we can equip your app with these cool functions and build your iPhone/iPad app… Martial...

Getting More Students into Martial Arts

Getting More New Students For Your Martial Arts Business Just having more introductory lessons will result in more new students for your martial arts business. First intro lesson show ratios will vary. Doesn’t matter whether you are doing group intro lessons or private intro lessons confirming is a must. If you don’t confirm you are wasting your marketing efforts. A few things… A call the night before (depending on when you set the intro) helps. Or… the morning of the intro. I have always gone back and forth and – I could not tell you which one works better. If an intro was scheduled 4 days prior or longer – the night before is the way to go. Then…  email. If you use Google calendar you can simply set up an automatic email reminder to go out. And you can also have some auto-responders go out as soon as someone books an intro. And… then there’s text messaging. I’m finding that texting is not for teens anymore. Prospects and Parents are fine to receive a text message from you. There are two tools to make this efficient. One gives your landline the ability to send  and receive text messages. The other lets you send text messages from your smartphone number but do it from your desktop. I find it is easier to type on my laptop to send messages. The apps are “Text Us” and “PPL Connect.” You should check them out Lastly…What about telling prospects to download your own mobile app before they come to the school? That would have a wow factor huh? What about allowing your...

Martial Arts School Mobile Apps

Martial Arts School Mobile Apps Recently I heard some news about “what parents want.” Of course… they (we) want all sorts of things for our kids. But top of the list as far as “a toys/gadgets” we want for the kids… Tablet Devices In particular … Ipads. Ipads are the dominant tablet, right? So that makes sense. I know… Too much screen time is no good! I agree with you. That’s why my wife and I keep our girls’ screen time to a minimum. And the fact is parents want tablets… not really… to allow their kids to veg out. They know – there’s a ton of education that can happen when you use these things right. In other words… The tablet can do much good! Which is why this mobile app thing I’ve been gently nudging you about over the last month or so is a big deal. Fact: Getting martial arts students and members to log-in to “member areas” on yee old martial arts school website is dead as nails. It’s those tablets and smartphones. That’s where you can engage your martial arts students and grow your business. Help boost retention with… Member only content to support training and boost confidence. Push Notifications to keep students informed and up to speed with your school. Further your “school brand” by doing this before any other “activity” out there. Plus, wouldn’t an app really boost your school’s value? Martial Arts School Mobile Apps can really help you. More information and to request a demo go to our mobile apps for martial arts school page…...

Mobile Marketing Mobile Websites and Mobile Apps for Your Martial Arts Business

Mobile Marketing Mobile Websites and Mobile Apps for Your Martial Arts Business There are two paths when it comes to this. I am talking about “Mobile Marketing for Your Martial Arts Business.” In no order… Path 1… The Mobile Web. That’s when you or a prospect browses the web on a smartphone. In the case of “Search” someone looks up information on martial arts in your local area. This is done when the prospect is on the go, acting on impulse or just doesn’t feel like sitting down at their “desktop” to do their research. Path 1 is where your “Martial Arts Marketing Mobile Website” or “Responsive Design Website” comes in. The objective is to make sure your prospect gets a decent “Mobile Experience.” This includes a clear and clickable phone number. A clear call to action. Plus easy browsing and visuals. Path 2… Path 2 is different. It’s where 90% of the time is spent on mobile devices and smartphones. And that’s inside Mobile Apps. And your school’s mobile app is meant to tie in to this 90%. A Mobile App for Your Martial Arts Business is for you to enable your students to consume and share your “content.” Your practice videos, news updates and everything else that helps your student gain competence and confidence. Competence and Confidence will boost retention. More info on Apps and to request a demo visit, click here.      ...

Martial Arts Business and Martial Arts Marketing Tip Never Lower Tution

I remember when the negative energy of the “recession” was in full swing. 2008, 2009ish. There were certainly a large pool of school owners who were impacted big time. The typical problem… “I’m losing my job so I have to quit.” “Mom got laid-off so we need to pull little Billy from classes.” “If I were working full-time I could afford your classes, but my hours have been cut.” The reality is you will hear this stuff in any economy. I remember operating my school’s in the “boom-times.” The top of the Real Estate market when some people treated their homes like ATM’s. STILL – I’d hear these problems. The key is to have enough prospects. Enough martial arts marketing funnels sending you students so these issues represent only a small portion of your overall situations. Meaning – In any economy… for most people… it’s gonna be “business as usual” and the big economy will not effect their “little economy.” Of course no matter what – we have to show value. One mistake I’ve seen a few martial arts business owners make is to “lower their tuition” when the economy gets week. It’s a bad idea for sure. For many reasons I will not go into here. But the true reason you NEVER lower your tuition at your martial arts business is because as time goes on – you only get… More knowledgeable: You keep learning new things to teach your students. More successful: As you continue to learn to operate your martial arts school you learn things about life, people and business. You can actually take those lessons...

Powerful Lessons in Ethical Persuasion for Your Martial Arts Business

I’ll admit – I was being a bit of a Facebook creeper. No – I was stalking anyone. But I happened across the profile of a former martial arts business associate. Before I get to the creeping – a little background. Over the course of ten and a half years I owned two martial arts schools One from 1998 to 2006 and the other from early 2007 to mid 2008. Both were sold when life told me it was time to move on. Anyway… I saw a “wall-post” from a parent. A guy I got to know very well over the course of almost five years. His kid started in “Little Ninjas” and eventually received his black belt. This kid was shy. He was young and not very athletic. So confidence was an issue too. Of course martial arts is not about “natural athletic talent.” But what I remember most about this kid was his dad. His dad “trained before.”You know how that goes, right? Exactly … most of the time it makes for UN-realistic expectations. But after a year or so he finally came around and stopped the crazy talk. His kid was doing OK. But he was the kinda kid who was never going to be “gung-ho” about classes. You know the type. In these cases the parents are so – so important to their success. I became somewhat close to the dad. Because we had things in common? Not really – just his kid. I became close to him because I had so many conversations with him about NOT letting his kid quit! This kid wanted...

Martial Arts Business and Dealing With Economic Downturns

When I was 18 back in 1998 and started my first martial arts business my little mind was focused on my little 600 square-foot world. The big world was coming to the end of “The Dotcom Bubble.” My school grew (no thanks to dotcom companies) and by late 1999 I was in a 2800 square-foot location with 200 active students, afterschool martial arts, summer camps and fitness kickboxing. Despite being being still somewhat naive to both my small world and the big world – we were doing pretty good! Then … In 2000 the dotcom bubble burst, 9/11 a year later and a recession was happening in the big world. Aside from seeing my mutual-fund statements (I bought my first mutual-funds at 17 – not knowing mutual funds are not great investments – but what did I know at 17?) bleed red I had no idea we were in a recession. My martial arts business kept growing. I also learned it was my choice to be lazy or do what I had to do to drive my team and build the school. I could look you in the eye and honestly tell you the recession did not matter to me. Fast forward… We had some “boom-years.” These “boom years” certainly had an impact (to an extent.) Sure… we had a few folks who must have taken home-equity loans or sold some real-estate and chose to pay a 6k – 8k membership for 39 months in full. We did not do many of those – but I know most of them were “boom-fueled” because my school was not in area...

Bringing Students to Your Martial Arts Business With Facebook Marketing

Is there a “secret” to acquiring new students for your martial arts business from Facebook? Not really. Like anything else you can break it down into a couple of categories… You can do the occasional “gimmick” or you can use “martial arts marketing principles.” I do not mean “gimmicks” in a bad way either. Just in a sense that gimmicks get old and stop working. Gimmicks could be contests with the idea of getting students to share your martial arts business in a few different ways with their friends. Thus, getting you some exposure, new “likes” and some traffic to your website. But what if you don’t want to run the “gimmicks” all the time? What can you do? First step is to work hard to attract the right (targeted) page likes. I have said it before… The more targeted page likes you have is comparable to having a decent location. Your Facebook page becomes your “window.” Picture it… If you have a couple of thousand people walking by your school every day you’ll be able to get their attention if you have some stuff going in your school. Of course you have to be willing to “show.” The reality is pictures get the most attention on Facebook. Your content strategy MUST include “visuals.” But the facts remains… The more Page Likes you have. The better targeted those Page Likes are the more likely they will be to poke their head into your “window” and ask about your school. Yes – this idea is not super cool. It’s not a gimmick. It is a reliable formula based on… Getting...