Martial Arts Business Marketing With SEO and PPC

Let’s explore the difference between “Organic Search Engine Optimization” and PPC/Google Adwords Marketing for Your Martial Arts Business. SEO really starts with how your martial arts business marketing website site was/is built. It must be built with search engine friendly technology. It must be structured with keywords that represent your programs and your location. After your site is built there are steps taken to make the site relevant to search engines like Google and Bing. One of these elements is called on-site optimization which is the building block of a long-lasting and successful SEO campaign. This is like making sure you pivot and point your toes down when doing a sidekick! Once the foundation is in place it is a process that never ends because there is not a moment where change is not happening in the SEO game. It is crucial to stay on top of these changes so your school does not get left behind. You also have to consider your competitors. Schools in your area have the same goal as you do… Get ranked! Their efforts will effect yours if you stop working at it. Because your martial arts business is “Local a “Local SEO” strategy is a must. This strategy takes place “off-site.” It is how your website and school is seen by the “local internet” around you. In order for Google or Bing to consider your website “worthy” of a decent ranking it wants to know how other websites consider it. For this it checks to see how many websites link back yours. One strategy for this is submitting your school’s website to search engines, directories, industry directories, etc....

Martial Arts Marketing with Social Media

I’m not a Social Media guru! There are plenty of “Social Media Gurus” & “Martial Arts Marketing Gurus” out there so I just let them be. There are so many aspects to Social Media Marketing that in all honesty – how could someone be a “Guru” in all things Social Media anyway? Let’s talk some basic social media marketing for your martial arts business. I spend my social media time updating my blog. Then – I jump in to LinkedIn a couple of times per week to confirm connections and and add some content. But like you (assumption) and everyone else (assumption) most of my social media time is spent on Facebook. I manage a couple of pages and run some ad campaigns for a few clients. And yes – I get sucked in and 4 minutes later – wonder what the hell am I doing?? So let’s make this about Facebook because that’s where everyone is. And here is the shift in thinking… You need to treat your Facebook page as a marketing tool for your martial arts business – not just a place to update students. Think of your page as a physical location. Some locations are better than others. Some locations get more foot traffic than others. The more targeted page likes you have the more possible “foot traffic” you have. If your goal is to have 100 people walking by your school each day with most of them being your current students – don’t change anything about your Facebook strategy. Keep doing what you’re doing. But don’t expect many new students to come out of...

Starting in the Martial Arts Business

This experience was so key to my martial arts business career. In fact, if it had a different ending starting my martial arts school might have never happened. When I started my martial arts training at a local TKD school back in 1993, like you I quickly became pretty jazzed about my classes. In three months my dad enrolled me in “The Black Belt Club” when the school owner simply asked him to do so. It went like this… Instructor: Mike, do you want to get your black belt some day in the next three years? Me: Yes sir! My Dad: Are you sure, because I am gonna pay this in full! Me: Yes Dad! Instructor: Great! I started my training at a “Professional Martial Arts School.” At the time – I really did not know there were “UN-professional schools” I could have trained at. This school had introductory lesson scripts. There was a way to answer the phone. They did martial arts marketing for their programs As you can see they had an “Upgrade program” in place. 2 months after I joined BBC my dad said… “….go ahead and quit…” Now let me put that in context for you. There was a dude in my neighborhood that taught a few private classes out of his basement. We ran into each other and got to chatting. At one point he trained at the exact school where I did. As we were talking he went into “recruitment mode.” Telling my young 14 year old ears why the school I was going to was “inferior.” Why they were “money grabbers.” You...

Martial Arts Business Lesson of Leave it Better

Tell your students: “Leave it better than…” I can’t take credit for this one. That’s because I heard it several years ago from another successful martial arts business owner. I’m sure he heard it somewhere else too. It’s the lesson… “Leave it Better Than You Found It.” This concept is worth sharing with your students, leadership team and your staff. For students it makes for a fun “mat-chat.” Teaching them how important it is to always look for ways to improve themselves and their surroundings. To make an impact. Blood and Guts Story… Several years back I had instructor who came to work for me in my martial arts business for about six months before he hatched his plan. The plan was to leave and take the students with him. I foiled his plan for the most part. But he did do some damage. The week of his drama I taught my students the concept. I pointed out how his intention was certainly not to “leave our school better than he found it.” In fact – he tried to destroy it. It was nice to hear he ended up out of business pretty quickly. Sweet Justice! He did not pay attention to the many martial arts marketing lessons I shared with him. LOL It works great for staff too (if they actually listen!) Everything from being aware of things to interacting with students. No toilet paper in the bathroom? Re-stock it! Leave it better than you found it! Brighten up a student’s day! Leave her better than you found her! Anyway — I hope this is a nice reminder...

Martial Arts Marketing SEO

An easy but often under-utilized tool that can help you with your SEO and Martial Arts Business Internet Marketing is video. But I want you to think about it in a different way. Don’t worry for now about producing some fancy videos. Of course, for branding and professional image, fancy videos can help. For now – think – Happy Students and Social Proof. Happy Students and Social Proof can help you with your Search Engine Optimization. Here’s what to do… Step 1: Be on the look out. When students compliment you make sure you get most of them to go along with your request to record their happiness. Nothing fancy, just a minute or less. Step 2: Post the video and optimize it properly. What happens is… You get double the marketing bang! What I mean is… Done right your videos can show up in search results. Plus! Those videos contain proof elements to help persuade searchers that your school is a good thing. See that? Anyway – Don’t Let Your Internet Marketing “Limp Along”… Visit:  Website Inspection to Grab our 48 Point Check Up and See Where You Can Make Some Major Improvements....

Martial Arts Marketing with Expert Positioning

Depending on how long you’ve been studying marketing as it pertains to growing your school will determine when you first heard of the term “Expert Positioning.” Expert Positioning as it pertains to your martial arts school marketing is when you decide to become an expert in subject matter related to your school. As a martial arts business owner you can be an expert in… Your art (Duh) Kids’ Character Development Self-Defense (You can decide on niche of self-defense, for example, women’ self-defense) Fitness Anti-Bully Strategies Yes, there are more. And yes…you can be an expert at all of the above and beyond. And let’s not forget the importance of being an expert at running your martial arts business! So how does a martial arts school owner become an expert? First you have to decide. We will get back to what to do after you make the decision. Part of your decision was made when you began to pursue knowledge. You worked hard at learning your art. As your learned your art you developed a passion for teaching. Your passion for teaching led you to pursue certain “specialties.” You became really proficient at these specialties. You learned, you applied, you learned some more and you refined. It’s a constant process. The constant process leads to further development of your expertise. Sadly – this is where most stop. They never reach their full potential as experts. Ultimately, they are not even really seen as “true experts” because… Part of the decision to becoming “The Expert” needs to be a conscious agreement with yourself that you will let your market know you...

martial arts marketing for 2013

Here’s a brief post with some ideas for martial arts marketing in 2013 Constantly test new offers on your martial arts marketing website. Change things up from time to time. Think about who your market is… Parents, Adults? Get your blog going for 2013 and commit to updating it weekly. Treat your blog like your martial arts business window! How about social media? Don’t chase the shiny objects. Facebook is still king of social media. Get an ad strategy going to attract likes and work your Facebook page. Your Facebook page is for both students and prospects! What about Mobile? Step one is to have your mobile website in place. More visitors are checking your school out on smartphones these days. Twenty-thirteen can be a lucky year for you. But you’re going to have to work your butt off!...

Martial Arts Business Marketing New Information and Ideas

This is sorta funny… I just realized how over the years I’ve heard so many martial arts business owners talk about… “How there’s Nothing New in the Martial Arts Business Industry.” I guess they want NEW Martial Arts Marketing Ideas! This is both a good thing and a bad thing. Because it depends on the person’s frame of mind when they make this statement. If they’re shut off to ideas and simply complaining about how they “heard that before” usually it’s a good idea to run in the other direction. It’s not about if you’ve heard it before – it’s about if you’ve implemented what you’ve learned. The martial arts business owner how complains about “hearing it before” but yet has never taken action will drag you down! But if I hear a school owner say “there’s nothing new” with a confident and humble voice – I know what they mean is – “I keep doing what works and it works!” The new reality is there’s plenty that is new these days. Most can’t keep up that’s how much is really “new.” The key is to discover your winning combination. Examples… You will always need face-to-face persausive skills to be successful in the martial arts businnss. Nothing new – but worth your constant learning and polishing. Personally, I still use direct mail in my business. Certainly nothing new. Most try it and then give up and then complain how it’s not new and it don’t work. It does work. Where things are constantly changing and new things coming all the time is online. You can really get left behind...

Martial Arts Business Marketing Mix for Success

I’m a firm believer and advocate of having as many marketing channels open as you can. Our business and the martial arts business clients we serve end up with a few main sources of prospects… Martial Arts Marketing Website (from organic SEO) Adwords campaigns for specific programs and search terms. Facebook Ads to build likes on business pages Mobile sites to capture those visitors and get a “leg up” on the competition. Blogging. Email marketing. Networking (which leads to quality referrals). Events (which lead to referrals) And… Drum Roll Please…. Direct Mail! And it’s direct mail that I’m doubling down on right now – and you should too. Why?? Elections are over so there’s not as much mail coming in. The chances of any other “local business” – let alone another martial arts doing direct mail is darn slim because most are too lazy or just don’t “get it.” You end up with an “exclusive.” When doing anything else for your school’s marketing direct mail becomes a “force-multiplier.” The internet and social media are awesome – but they’re noisy! Direct Mail gets you “close” to your ideal student without the noise....