Your Martial Arts Business Does Not Have to Be Stuck

It’s the start of a new month. And the beginning of the END of 2012. I was reflecting on the last ten months, thinking about the two months still ahead and pondering my goals for 2013. I made a pact with myself. Call it a “philosophy for life and business.” And that is… There is no way we can ever be stuck! As humans it’s impossible to be stuck! No matter our physical surroundings or limitations (real or perceived) we can still keep moving in our minds. Very important when it comes to your martial arts business Sure – the numbers might say you’re stuck at a certain gross or student count. But you don’t have to stay there. You can keep moving in your mind. Of course – no guarantees on when things will begin to move in reality. That’s gonna depend on the action you take and a few external variables (some you can control and others you can not). Think about your Martial Arts Marketing! But the point is you can keep going. You don’t have to be stuck. You don’t have to feel stuck. I wish you the best for the last two months of the year!      ...

martial arts business marketing the value of facebook check ins

This might not seem like a big deal. But it’s the start of something powerful to grow your martial arts school business I was checking on a martial arts business marketing client’s new Facebook Ads campaigns that we’re helping with. I noticed we increased page likes by 51 in 7 days. Not bad considering we are targeting the exact people who are most-likely to become students. Even better because an increase by 51 in a week represents a 7% increase overall. One more number. He also had 6 new “Check Ins.” 6 might not seem like a big deal. But it is considering prior to us mapping out a Facebook strategy all check-ins were random. Now he’s getting one per day. That’s one new person everyday deciding to tell their friends they are at his school. What if your students were telling more friends about your karate or martial arts school? That would be good for business right? Powerful stuff. I don’t care if you’re a one man/woman show or you have a staff of three or more. Internet Marketing – Social Media Marketing – it’s all about being strategic....

martial arts business and marketing haters

Here’s some wisdom for you… “Haters will be haters no matter what.” You will encounter them in your martial arts business. Now don’t get your black belt in a bunch I am not talking about completely vile hate or anything like that. I’m talking about the haters who object to anything you do that helps you “market your martial arts school: differently. Example – If you’re a more aggressive marketing your martial arts business in your area you’ll encounter some haters in the form of self-righteous competitors who feel as though you’re “too commercial.” If you charge a few bucks more for your classes – you’ll encounter some parents who think you should charge as much as the karate school down the street. If you do BBC or Leadership programs you’ll have to deal with the occasional hater who doesn’t feel “commitment is important.” As a provider of school growth, marketing and internet marketing services I am frequently “hated on.” Mainly via email or social media comments on Facebook. I got a tongue lashing once from someone about our “Let’s Help You Publish a Book So It Can Help You Grow Your School.” program. Here’s what this hater did not like… Because I have written so much content for my martial arts business  in year’s past I am able to provide content to our school school owner client to fill the book. All they have to do is make some tweaks and add their personal touch. I see this a solution to a problem. So many school owners want to have a book to help them market and stand...

Cross Marketing for Your Martial Arts Business

There’s really no way around it. If you’re gonna make this work – this is key. The key is to get good at managing a multitude of marketing activities for your school. Now – some are “Activities” that you have to do weekly and monthly. Special Events for example. But others – when set up correctly, can work for you with the help of a competent team member and some tweaks along the way. A few examples… Google Adwords. Set up properly with tracking and quality landing pages this can work for you with adjusting, tweaking and a new offers from time to time along with some new landing pages here and there. Facebook Ads. A strategy and understanding is obviously important here. Done right – you will get students. I would recommend you start with my book on this I pasted the link below. Next – Organic SEO combined with Lead-Generating website. Of course getting leads is great, but you also need the next step… Follow Up. Which leads to more additions to your “Cross Media & Crossing The Line Marketing”… Email marketing. A few follow ups to web leads – special event leads will greatly up your chances of turning them into students. Direct Mail Marketing. Leads that come in can also get direct mail follow up. The fact is when you actually “show up” via direct mail you dramatically increase your odds of getting a student. Anyway – This Cross Media Marketing thing is key. And really not all the hard to set up. If you want some help taking things to a higher level. Go...

Martial Arts Business Ideas Why Students Quit

You tell your martial arts students how important this is, right? You reward them with stripes and rank promotions when it’s obvious they are doing it. You let them know “how just a little bit each day” is all that’s needed and how it can make such a huge difference in their martial arts training. You make sure their parents know they have to make it fun. I’m talking about “practice.” I’ll tell ya… One of the main drivers of retention can be getting your students to practice at home. One major cause of a parent not showing their child any support is caused when the parent tries to get the kid to practice and then gives up because “they don’t feel like fighting with him about practicing at home.” You’ve heard that one and you’ve heard this one… “She needs to show me she is dedicated by practicing more.” For parents this is one part “wanting to get this most bang for their buck.” After all, they are investing money in your martial arts school. Another part is wanting their kid to demonstrate their enthusiasm for training. The fact is parents view their child’s willingness to practice on their own as a way of measuring if they should continue to spend their money at your martial arts business. The question to ask yourself constantly is “How will I positively impact the overall experience of their training?” Their experience with you is much more than the 2 days a week they come to your martial arts school. That means having systems in place and not leaving things to chance....

The Business of Martial Arts Business Certification

Last week while I was away this really long email came in. It made for some entertaining beach reading. The guy revealed some really personal stuff about having a criminal record. I respect him for that. And you could probably file it under “misdemeanor.” He talked about a former school he worked at trying to ruin him by posting his mug shot. He mentioned an “organization” that you would know if I repeated here and how they were facing law-suits and where “revoking certifications.” This email had more drama than General Hospital! Anyway – after 4 paragraphs the real question was… “If in fact the (name of martial arts business organization withheld) revokes my certification then I need to look into other organizations that will help with accreditation for me and my students and allow me to test for higher rank. I am supposed to test for 4th degree this upcoming march. I have been through a number of training seminars with the (name of martial arts business organization withheld), business, weapons, bullying prevention, numerous tournaments. I’ve been a state champ for the past two years… I really love teaching martial arts, its my life.   Do you have any suggestions on martial arts organizations that I could contact for help?   My instructor and I have been talking extensively on what to do and any suggestions you have will be greatly appreciated!!!!   What organization do you belong to?” I have simple answers to all these questions… Q: Do you have any suggestions on martial arts organizations that I could contact for help? A: If you are only...

Martial Arts Business Website Marketing Testimonial Tip

This is a little thing. But successful martial arts business owners are about the little things. Picture a web page… Say – it is for marketing your kids martial arts program as an example. You have… Headline Opening Bullets Offer Doesn’t always have to be this way – but that’s a a good starting point. Yes – you can have video and images of course! But then you have these Testimonials from happy parents. Some of them are 2 sentences others are a paragraph. It’s a good idea to have photos for them too. So here’s the debate… Should the testimonials go between the words… Example… Headline Opening yada – yada TESTIMONIAL Wording Bullets TESTIMONIAL A lot of sites do that. Heck – I used to do it! But then I realized adding testimonials like that would compare to this… Picture you’re talking to a prospective student in your martial arts school  face to face. You’re giving them some info about the program and then all of sudden you stop and say… “Here! Read what Sally had to say!” Then you get back to giving them info and then a minute later you say… “Look at what Bob had to say!” Then, you move on. Strange right? Well – why do that on your page? We what have begun to do with redesigns of websites is to put the testimonials on the side bar of the pages. So you end up with an UN-interrupted message to your visitor. All the while the prospect can see the “Social Proof” on the side of your page. Just like them being in...

martial arts new student marketing and direct mail marketing to grow your business

Mike D.: All right everybody, this is Mike Dolpies again bringing you another Top Notch Expert Interview and today on the phone with me I have Mr. Dean Killingbeck. Dean is someone I have gotten to know over the last couple of years and it’s been a very profitable relationship to me in a lot of ways. I can just give you a firsthand experience; when I was opening up a new studio, I needed some advice on a short fire direct marketing campaign that was going to get the attention of my list and more important bring people in the doors cause it was very important I get up and running and put people in my door very quickly. Dean helped me do that and I have been a customer of Dean’s now for a couple of years and I fully rely on him and his crew for help in all my direct marketing campaigns. Now what we’re doing is we’re sharing ours and his material with our members so you get to profit now from our relationship. Dean is the owner of New Customers Now, which is in Michigan, but that doesn’t really matter because he does business with people all over the world and he is an expert in powerful direct marketing campaigns that get attention and get results. So, Dean welcome. Dean K.: Yeah, thank you very much. I’m glad to be here with you. Mike D.: All right. Well, it’s good to have you. We’re going to get right to it because I know your time is very short and so is mine, and...

posting a schedule on your martial arts school business marketing website

The questions  about martial arts business marketing come in frequently around here. All types. I really can’t and won’t answer them in detail directly. I reserve detailed answer energy for clients. But occasionally I will take a question and repackage it for you so you can learn a little somethin-somethin. A recent one – very fundamental so I admire the ballz it takes to ask it. It was really long-winded so I’ve narrowed it down. “Should I post my class schedule on my website?” He went on… “I find that people will call asking for the schedule but they seam irritated it is not on there – what should I do?” OK – how should I take this? Of course you DO NOT want people calling your martial arts school business when they are in an irritated state. Much better to have them be “curious and open-minded” about how you can help them but not irritated! I learned from a guy named Oren Klaff, this is called “Frame Control.” The short answer is NO – you really don’t want to have your schedule on your website. Why? Well – it comes down to something you “already know” (but yet you aren’t doing). You learned in how to answer the phone school that you need to control the conversation. You also learned how most “prospects” really only know a few things they “think” they should ask a martial arts school. 1- How much? 2- When are classes? If you need more help on controlling the persuasive process I would recommend… Martial Art of Selling Back to the questions… You can...

martial arts business internet marketing shelf-life

You should be on Facebook and be using a Facebook business page to promote your martial arts schools If you’re not – you are missing out for sure. But there’s something else that’s important here – REALLY Important. And so far 19 out of 20 of our “48 Point Web Marketing Inspections”  have revealed this key element as being missing or done in-correctly. Most martial arts business websites miss it. I’m talking about your  martial arts schools school’s blog. And no – not some “social site” done improperly or the blog you’re doing on “blogger” or some SEO magic blog. A blog as PART of your main website is really key.  Why? Facebook is great – but the “Shelf-Life” for one of your status updates will be any where from 5 minutes to 2 or 3 days MAX! These things evaporate into the Facebook air. But the shelf-life of your blog post (done right) can actually be forever. Each time you add one you show your students and prospects things are fresh. You gain credibility for your website in the eyes of Bing and Google and improve your SEO “juice.” Sadly – most are either not doing this. Boggles me because it is so easy. We always do a blog training for all of your web redesign clients to show them how easy it is. But even worse – when they are doing it – most are doing it wrong. What a waste of time. To get this done right and also get your martial arts business internet marketing checked for 48 Key Marketing Principles head over to… FREE...