Have you ever thought about this?
About the mission for your school?
Actually, to be specific, the “Mission Statement?”
It’s a good idea to think about it every once in a while to be sure you’re in line with your original vision.
If you’re a staff one – you still need a mission statement. But it works brilliantly if you are or ever plan on building a team.
It’s a base-line where all decisions are made from.
If it doesn’t fit into the mission, it’s an easy “no.”
The mission governs all interactions with students, prospects and your community.
Here’s one I wrote many years ago.
I remember the day I wrote it, the school was closed because of snow and I went in to get some “quite time.”
Here goes…
Mission Statement
To touch as many lives as possible with the benefits that training in the martial arts offers.
To inspire our students to achieve success in martial arts as well as all other areas of life.
To far surpass the expectations of clients in service and professionalism.
To create an experience that is so positive it will forever be remembered by its practitioners and their families.
So think of your mission.
And if you want help with this line…
“To touch as many lives as possible with the benefits that training in the martial arts offers.”
We’ve got marketing plans and resources for every month and week of the year.
All you gotta do is check your email and take action.
You can take action, right?
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watch this quick video and discover how this can dramatically help your martial arts business…
This school owner must want to…
Instantly & Easily Command More Expert Credibility in Their Area
While Having…
A “Golden Ticket” to Becoming a Local Celebrity
A “Secret Weapon” for getting the “leg-up” on ALL Competition.
Something else…
This One School Owner Must Want to Achieve All of This With Almost NO Work on Their Part.
Imagine the look on that principal’s face when you drop by with autographed copies for her and her office staff?
Just think of how your prospects will see you now that you are a published author!
Picture how your community will react when they see your name in print with 5 other expert authors…. Two of which have appeared on major media outlets.
Hold that vision in your mind of you being invited to speak at numerous PTA and parenting organizations!
Why?? All because you are a published Author!
And- I will help you get media coverage for you and your book and show how to leverage it into more new students.
These don’t come around that often. It has been almost 12 months since the last time I did this.
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Whether you call them “Squeeze Pages” - “Micro-Sites” – “Lead Capture Pages” or whatever there are a few “Don’ts” when it comes to single page websites designed to generate prospects.
The truth is most school owners are totally missing the boat (about 99% based on my evaluation of internet marketing principles used by several martial arts businesses.) because they are simply ignorant to this powerful internet marketing principle.
Out of the other 1% who are aware of the power of squeeze pages a large portion simply take no action to implement. Mainly because their “web designers” are clueless because the “designer” is just that – “A designer” and is not schooled in marketing.
Then – outa the remaining few who do get these going most make a bunch of white belt mistakes rendering their pages useless.
To try to help I, along with the folks at: Martial Arts Business Websites (that would be me, my partner Elsa and our one employee, Michelle – we run our business like a good martial arts school model– program director, instructor, full-time assistant) wanted to share these simple “Don’ts.”
Anyway…
Here are the “Don’ts of Lead Capture Web Pages” Referred to hereafter as “Squeeze Pages”
Don’t have any other links, tabs or options on your squeeze pages. In most cases your school’s banner is not even necessary. Actually, the banner can sometimes hurt your page’s performance.
Don’t do any fancy video. Videos for squeeze pages are simply there to answer 4 questions and that’s it. Fancy videos on squeeze pages can hurt your lead gen efforts.
Don’t offer a newsletter on a squeeze page – no one wants it.
Don’t try to sell your trial program on a squeeze page.
Don’t take your wording lightly – it’s the words and the “copy” combined with what your are giving the visitor that make them respond. That’s why we help our clients with wording – it’s the most important part of the Squeeze Page.
OK– there you have it.
A few don’ts.
If you actually employ squeeze pages and employ them correctly you can leave your competition in the dust.
For more of what “to do” on your lead capture pages head on over to…
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Site 1 — “Help Your Competition Why Don’t Ya”
Site 2 – ”Was this Website Framed?”
Site 3 – ”Polls are for Exotic Dancers”
Site 4 – ”Could Jackie Chan Save This Website?”
Site 5 – “Double Crossed By Reports” And Lots of Squares
Site 6 – “Everything But The Kitchen Sink” But atleast Its got this…
Site 7 – “Be Careful You Don’t K-O Your Prospects”
Site 8 – “Ahh- Video Overload – and HUGE Mistake”
Site 9 – ”Old Old Old Old Old Old School”
Site 10 – ”This Site’s Got a Lot of Potential- BUT, It’s Getting Beat Up On The Details”
Hunting for a Free SEOPressor equivalent?
OK– so I’m gonna go out on a limb here and exercise my right to freee speech.
No- I’m not doing any product comparisons or anything like that either.
Here’s what happened…
Yesterday I was speaking with a long-time MA Biz System Gold member who wanted to talk to me about doing her web marketing.
(she got started too– which was great)
but she wanted me to take a look at a site (I guess one that another company pointed her to as a sample)
when I got there– I said– “wait– I know who this is – It’s (blank’s) website right?”
She said, “No, it’s (blank’s) site!” “OH!” was my response.
Then– I realized I was looking at the “cookie cutter method”
There are major pitfalls and traps waiting for you when you go the cookie-cutter route.
So I put a video together warning you of some of the dangers!
If you are using a cookie cutter site done for you by someone else or using one these— “do it yourself” platforms or even if you’re anti-cookie cutter like me you’ll want to check this out.
Check out the vid only if you’re interested in becoming better at marketing your school online.
Take a look…
For Information on our Search Engine Dominance Program Visit…
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It has to do with how you organize your various programs.
Sadly – A LOT of school owners make this mistake.
Here’s what it is and how to correct it.
It’s a quick 2 minute video for you…
Check it out…
Founder user of the web's top a Free equivalent to SEOPressor web site.
I often get the question about the correct amount of words on a website.
In this new video I’ll answer it for you.
Plus… As video becomes more and more necessary for marketing your school online, owners are making a big mistake with it.
So if you’re thinking about doing video on your site, be sure you check this out so you can avoid this mistake.
Ignorance is bliss, but information is power! Stay Smart!
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