Have you given this some thought??
Who should you want to “like” your martial arts business on Facebook?
What I mean is who should “like” your martial arts school’s business page.
And, it must be a Facebook business page.
If you’re school is set up as personal account PLEASE delete it because Facebook and the people on Facebook think you are an idiot. If your competition is set up like that make sure they keep doing what they’re doing. LOL!
In order – here’s who should like you and why…
1- Your students. DUH! You need them to be the “responsive” crowd you can interact with.
2- Friends of students, networking partners (meaning – other biz owners in your area). You need them to add that extra element of “your school is a big deal.” Interaction with non-students. Helping out your biz owner friends. It’s all good.
3- The people who you DON’T know. This group is so important because it is they who can push the time you spend on Facebook into the black.
So how do you find group #3?
They say money don’t buy friends. News Flash. On Facebook it does.
Facebook has an amazing ad platform.
You can find your ideal prospects.
If you’re smart about it – they just might turn into students. But, you have to know what you’re doing.
If you’re savvy about it you can grow your martial arts business with Facebook marketing.
Funny, the other day a school said he was using Facebook to “advertise his martial arts school.” I said… “Great, how are your Facebook Ads working?” He replied… “I’m not doing ads, I’m just using Facebook to advertise.”
Doing status updates on your page and engaging your “Likes” in conversation is NOT and SHOULD NOT be “Advertising.”
Did you know most online activities are very “task” oriented? Meaning.
People go online to find a restaurant or book a trip or search for a martial arts school.
That’s why online lead generation works. Someone is looking for info. They find your martial arts business. You make them an offer and they say “sure.” Over and done with. You call them and they come in.
But there’s one place on the net that’s not “task oriented.”
In fact it is totally about wandering. About getting lost. About 5 minutes turning into 25 minutes.
You know where that is?
Facebook. Yes – I sometime get lost wandering around.
I’ve been doing a lot of Facebook ads recently for both myself and clients.
Here’s what I like about it.
Because I’m old school – believe it or not Facebook ads remind me of direct mail marketing.
Meaning: One way to do direct mail is to a “cold list.” That’s a list you purchase. Done correctly you can get phone calls and you can also “warm up” the list via multi steps.
You choose your cold list by demographics and geography.
But here’s what’s great about Facebook ads…
Yes you can choose a radius around your school (like you would with direct mail). You can choose “families with kids” (like you would with direct mail).
Where it gets better is you can dig deeper.
Say you knew that your best students were iPhone users. (Yes – you know know shit like that). Well, you can target them on Facebook.
I can’t go into all the details here but the message is you really should be exploring Facebook ads for your martial arts business. Remember your ad needs to interrupt them. And it’s OK, because they are wandering they are expecting to be interrupted.
Members! Today you were sent a couple of sample ads to go with the Facebook landing page sample and tutorial video so be sure you check it out.
Not a member?
Get your rear in gear right here…
Let me share a little Facebook secret with you.
This little secret increased page likes by 409 in just one month and I’m hoping you can use it to increase likes for your martial arts business.
The back story – I have a few “brands” in my company.
One of them had a Facebook biz page that was sorta “limping along.”
I didn’t pay much attention to it aside from posting o
nce a day. It took about a year to get to 149 Likes.
The likes came from friends and a few recommendations they were so gracious enough to give me.
This “limping along” did not make me happy. I’d rather be running than limping.
But why else should you care about likes? I know, I agree “Likes are Not Leads” and they shouldn’t be treated like leads. But they are worth something. When anyone takes just the first little step toward your school – you just never know where it can lead.
Yes, you have to get active and post. You have to nurture your likes a little. I always tell people…
“If you have 10 Facebook Likes on your page, so what, pretend you have 10,000 – what would you do with 10,000?”
Anyway…
The strategy…
Basically you have to drive traffic to you page. DUH!
But it is not just about buying an ad on Facebook to encourage likes. No way.
What you do is a run an ad and drive them to a Facebook Landing page. That’s a page right on Facebook that sorta models a flier in print or a squeeze page online.
You have to target the landing page toward a certain demographic. If it is for your “Fitness Kickboxing” program you target it toward women who are interested in fitness.
The good news…
You get Likes and you can also get calls too!. Why?
Because your landing page makes a specific offer.
Make sense?
Yea – I know you’re over-whelmed always so much to do and think about.
Well, as Axl Rose said, “Welcome to the Jungle!”
I hope you’ll use this idea.
If you’re a member of ours keep an eye on your email box because I’m gonna send you a sample Facebook landing page and a quick video tutorial.
Not a member?
Go to the link below to active a trial and get the sample and the training sent to you this week.
Open your mind – I’ll put good stuff in – I promise!
How many times have you heard this?
“If you want referrals for your martial arts business from your current students you must make it easy for them!”
Well, the same thing applies online.
Yes, you could get your students to refer you by using some simple online marketing principles.
But most schools aren’t doing this. Here’s how it works…
One of the easiest ways to get some online word of mouth is to make sure you have the latest “sharing features” on your website and blog.
Facebook, Twitter & Google+ are the most essential.
And yes, you can ask your students to go to your site or blog and press those share buttons. If they’re happy with you – they’ll gladly do it.
Now, they may not be savvy on Google+ or have 1000′s of Twitter followers, but even if they have 150 Facebook friends do the math…
If just 20 of your students shared your website (because you had the share buttons properly installed and working) with 150 of their Facebook friends, that’s 3,750 people who see your website. Not bad.
So hop to it.
All of our clients’ websites have all of the latest share features.
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This video shows you a simple tweak to add to your Facebook page so you can get leads and grow your martial arts business.
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Let’s talk a little bit about “Crazy Glue.”
No, not the stuff that comes in the little tube. Man, when I was a kid, growing up in Philly, I had a weird imagination when it came to things to do with crazy glue. I’ll spare you the details.
Anyway…
Yesterday I talked about the over-looked Social Network of LinkedIn.
Basically, most martial arts business owners are NOT using it and there are no martial arts business gurus talking about it.
There’s a hint it’s worth your attention and should be added to your martial arts marketing mix
I said to start by setting up a profile and joining a local networking group.
On and off over the past year I’ve talked a lot about social media. We’ve built a bunch a Facebook pages for schools.
But let’s talk about “The Crazy Glue.”
I’m always reading and learning. Right now I’m reading “Social Boom” by Jeffrey Gitomer. Great Book.
The book is re-enforcing a task that’s been on our list for a while. And that’s getting our different social media profiles in sync. (add Google Plus to that now – argh!)
Back to the Crazy Glue.
In the book Gitomer refers to it as just glue. But I say “Crazy Glue.”
The fact is Facebook, Twitter, LinkedIn, Youtube are all must right now.
But the “Crazy Glue” that holds them together is your own website and your own blog.
So, the easiest way to “get your head around social media & internet marketing” is like this…
Lead Generating Website
Blog
Facebook biz page
LinkedIn Profile
Twitter Account
Youtube (for video blogging)
Squeeze Pages
Special Pages
Mobile Pages
This may seem like a lot but it’s not that difficult to get this all in sync.
The plan…
Start Blogging (both written and video)
Be sure your blog is tied into and part of your website. Your blog MUST have your lead capture offers right on it. This way when someone visits you can entice them to try your program.
Blog about the upcoming week of classes. Take video clips from belt testing. There are so many ways a school owner can blog, but most don’t.
At the very minimum you have your blog feed all of your social media platforms.
That is the minimum and you should do more.
I hope this sparks your idea engine. It’s crazy glue because it works fast and it’s powerful.
Now really is the time to get on this. So, sally forth and tweet to your heart’s content!
BTW– if you want some help with all this email me.
Right now…
For savvy school owners who are serious about success, we’re including a complimentary. “No-Show Follow Up” system that includes email and direct mail, with our “Internet, Mobile & Social Media Marketing Make Over” program.
Peace Out!
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When I polled some martial arts business owners about social media my stats showed that most were using Facebook, some were using Twitter and Facebook & some were using Youtube.
Here’s the non-scientific breakdown…
All were using Facebook personally to talk about their schools. Meaning, they were using their personal profile to talk business. Not a big deal- since the line between work and play is non-existent for most passionate school owners.
Then– there were some who were doing OK with their martial arts marketing “Facebook Business Page” and a few doing really well with it.
Some were using Twitter to post quick updates and thoughts.
A few were wisely doing video blogs with Youtube. Foolishly, MORE should have answered YES to this one.
Funny, No mention of LinkedIn?
Amazing and down-right INSANE when you consider that LinkedIn is THE business social media platform.
I am starting to embrace LinkedIN more and more and I WISH I got started sooner.
Overtime, I’ll reveal what works to our subscribers and especially our Business System Members.
One thing to do right away is to create a profile.
Then, look for some local networking groups. Just go to the “Groups” tab and search.
The fact is there are networking groups all around you. And chances are there’s a good one that’s based in your area already on LinkedIN. Join it and begin adding value.
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