Are you doing anything about this?
Obesity in the USA has inched up slightly over the past decade, mainly because of weight gain among men and boys, new government statistics show.
The average body mass index (BMI) of men rose to 28.7 in 2010 up from 27.7 in 2000.
For women the average BMI remained unchanged at about 28.5.
The percentage of obese men increased to 35.5% in 2010, up from 27.5% in 2000. About 35.8% of women were obese in 2010, not a significant change from 2000. Adults are considered obese if they are roughly 30 or more pounds over a healthy weight.
About 16.9% of children and adolescents, ages 2 to 19, were obese in 2010, up 13.9% from 2000. This was mostly because of an increase in the percentage of boys who are obese.
Even though the bulge has “leveled off” isn’t this crazy?
The weight loss industry is huge. The funny thing is the whole key to staying fit is to eat less of the wrong foods and more of the right foods. And then, workout everyday!
Lack of discipline is what it is.
You have chance to position your martial arts school to help people get fit.
The overall challenge is we’ve done such a good job of “branding” martial arts as a mental fitness thing and therefor the physical fitness aspect has taken a back seat in the mind of consumers.
Here’s what to do…
Craft your martial arts marketing (whether on your website, printed materials, direct mail, Facebook, whatever) to address the pains of being out of shape. Then, offer your martial arts program as the solution to lasting fitness from the self-discipline learned. (and the fact that it is more fun!)
You should get on this.
If you’re a member of our martial arts business system program be sure you grab the email from last week and get the sample for the Facebook Fitness campaign.
Not a member?