Let’s talk a little bit about “Crazy Glue.”
No, not the stuff that comes in the little tube. Man, when I was a kid, growing up in Philly, I had a weird imagination when it came to things to do with crazy glue. I’ll spare you the details.
Anyway…
Yesterday I talked about the over-looked Social Network of LinkedIn.
Basically, most martial arts business owners are NOT using it and there are no martial arts business gurus talking about it.
There’s a hint it’s worth your attention and should be added to your martial arts marketing mix
I said to start by setting up a profile and joining a local networking group.
On and off over the past year I’ve talked a lot about social media. We’ve built a bunch a Facebook pages for schools.
But let’s talk about “The Crazy Glue.”
I’m always reading and learning. Right now I’m reading “Social Boom” by Jeffrey Gitomer. Great Book.
The book is re-enforcing a task that’s been on our list for a while. And that’s getting our different social media profiles in sync. (add Google Plus to that now – argh!)
Back to the Crazy Glue.
In the book Gitomer refers to it as just glue. But I say “Crazy Glue.”
The fact is Facebook, Twitter, LinkedIn, Youtube are all must right now.
But the “Crazy Glue” that holds them together is your own website and your own blog.
So, the easiest way to “get your head around social media & internet marketing” is like this…
Lead Generating Website
Blog
Facebook biz page
LinkedIn Profile
Twitter Account
Youtube (for video blogging)
Squeeze Pages
Special Pages
Mobile Pages
This may seem like a lot but it’s not that difficult to get this all in sync.
The plan…
Start Blogging (both written and video)
Be sure your blog is tied into and part of your website. Your blog MUST have your lead capture offers right on it. This way when someone visits you can entice them to try your program.
Blog about the upcoming week of classes. Take video clips from belt testing. There are so many ways a school owner can blog, but most don’t.
At the very minimum you have your blog feed all of your social media platforms.
That is the minimum and you should do more.
I hope this sparks your idea engine. It’s crazy glue because it works fast and it’s powerful.
Now really is the time to get on this. So, sally forth and tweet to your heart’s content!
BTW– if you want some help with all this email me.
Right now…
For savvy school owners who are serious about success, we’re including a complimentary. “No-Show Follow Up” system that includes email and direct mail, with our “Internet, Mobile & Social Media Marketing Make Over” program.
Peace Out!
By Guest Blogger: Mike De Lucia
In the first two parts of this series, I explained how to move from a “Personal” page to a “Business Page” and why it’s vital that you do so. I also covered how to optimize that Business Page so it’s also a “Facebook Place,” allowing your students to announce to all of their Facebook Friends whenever they’re present at your school. Now, let’s look at how to make people want to read your Facebook page, share it with others, and even how you can help to determine what shows up on THEIR Facebook pages that will encourage them and their friends to come back and spend time on yours.
Tip #3 Be Active and Genuine on Your Page
Just like opening your dojo didn’t guarantee a steady flood of adoring fans pouring through the door (unless you’re really lucky or already famous), creating a high-quality Facebook page doesn’t guarantee that people will find it and “like” it. You need to tell people about it, include a “Find us on Facebook” reference on all marketing materials, and it needs to be worth their time. Your page needs to feature content that’s interesting. It needs to add value to peoples’ lives. It needs to inform, entertain, provoke thought, or why should they bother? It also needs to be genuine! People can smell a phony, so you have to really want your Facebook page to be an extension of your dojo and your own personality. Once you’ve got that working for you, there are some tricks that make it even more effective.
Trick #4 Editing Links
One type of “page content” that you’re likely to want to share with your page’s fans will be internet-based media, particularly articles, blogs, and videos. These are easy enough to share, and Facebook will automatically create a “headline” and “body text” for you based on what’s on the page you’re sharing. That’s terrific when it works, but sometimes you won’t be satisfied with the headline or body Facebook creates. What a lot of people never realize is that YOU CAN CHANGE THEM!! That’s right, simply click on the headline or body and edit them until you’re happy with them. You can shorten them, add to them, or change them completely!
Trick #5 Tagging
In the old days, “tagging” meant spray-painting graffiti on a wall. In the “age of Facebook,” however, you “Tag” people or businesses by including them or referencing them in a post, picture, or video. It’s easy, too! When you post on your wall or your page’s wall, you can “Tag” anyone who is a personal friend of yours, or any page that you have “liked,” by typing the @ symbol, followed by the first letter of their name. A list of people and pages that begin with that letter will appear. Just select the one you want and Facebook inserts it into your post. Big deal, right? Yes! Because it’s inserted as a Hyperlink – other people can click on it and jump to that individual’s or business’s page! Better still, your tagging of them now shows up on THEIR wall (particularly if you have your own personal Facebook Privacy setting for “Posts by Me” set to “everyone.”), which is again a great way to insert yourself into their page where their friends are likely to see it.
Tagging photos and videos works even better – there’s actually a “tag people” button on the photo or video’s page – just click it and start typing in the names of your Facebook Friends who are in it. That photo or video will then appear on THEIR Facebook page and on THEIR FRIENDS’ newsfeeds. It’s basically an ad targeted to people who know the people you know. You know?
Mike De Lucia is a writer, accomplished business executive, and martial arts enthusiast. Mike is currently the Director of Business Operations for Five Star Martial Arts in North Syracuse, NY. His martial arts background includes Tae Kwon Do, Aikido, Iaido, Goju-Ryu, and Kenpo Karate, which he practices along with his wife and children. Mike blogs at www.virtualvellum.com.
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2 important items in this post.
Both with the goal of helping your martial arts business.
Watch the video first…
Next– Text Message Marketing
One of the easiest ways to connect with your students ans prospects.
We represent Izigg. We use their programs too. You can get more info by following this link…
Would You Like to Join this Totally Free – Martial Arts Business Marketing Mastermind Beta Group?
The discussions take place totally by text message. So picture how any other internet group or chat room is set up. Well this one is totally on your mobile phone! So you can get answers to questions you post to the group.
I am limiting this to a small number — Just 10 to 15 for now.
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This video shows the difference between a site that is optimized for mobile marketing and one that isn’t.
Try this with your own martial arts business website and see how it comes up.
For more help with this click the services tab above then choose “Mobile Marketing”
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Would You Fire Your Front Desk Person for This?
In my daily adventures I talk to martial arts busienss owners all the time who tell me…
“Mike, I am really good at keeping students once I get them.”
or…
“Most of the people who take my intro classes end up joining my program!”
“I just need more people coming in!”
Of course, retention can always be improved – and enrollment percentages can always get better.
But Yes! If you don’t have anyone coming in – you got no one to retain.
Play a game real quick…
Imagine if you had to hire someone to handle all of your walk-ins and phone calls (for a lot of martial arts school owners – this is a reality).
Next – Imagine this…
What if you had this super-cool wiz-bang scanner at the front door. The scanner was sorta like the “body cavity search scanner” the TSA wants to use on you when you go the airport!
But this scanner was able to detect right away whether the person coming in was a new prospect or not.
It stored up all the new prospects and spit out a report at the end of each month.
NOW– the kicker– you were not allowed to talk to any of the walk-ins. It all fell on your “Front-Desk” person.
You get the report at the end of the month.
While studying it in detail you see that a total of 41 good prospects walked through the door.
You turn tomato red with anger!
Why?
Because when you count up the new students you got this month – you see that you only ended up with two!
Only 2 out of 41 quality prospects enrolled in your school!
Would you fire your front desk person?
Maybe – or maybe not!
See, if you trained them in detail on how to handle walk-ins and turn walk-ins into enrollments you’d have to fire them because this front desk person is not following directions.
But on the other hand…
If you didn’t train them – it would really be YOUR FAULT!
Sometimes when we begin helping with a martial arts school owner’s web marketing we can pull some stats from their server.
It is really sad – when you see this play out in really life.
Meaning –
You dig a little and find out there website was actually getting traffic. People were visiting.
BUT– since the site was set up so poorly and did not include any elements of effective on-line lead generation all those visitors never enrolled!
If you wouldn’t stand for a horrible front desk person – why would you tolerate a website that does not generate leads for you?
Further – even if your front desk person was doing “OK” – would you want them to improve?
Of course you would! Some things to think about.
For a simple approach to getting more from your internet marketing and to get a Free Audio CD visit…
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What if new students to your martial arts school can be as much of a sure thing as death and taxes?
Well, they could be!
In honor of the fact that it is Corporate Tax Day here in the U. S. I’ve put together an Informational Report…
“9 Knock Ideas For Lead Generation Marketing”
It covers the key concepts you need to start or ramp up your online lead generation program.
These concepts are responsible for producing dozens of qualified leads every month for school owners who use them!
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Step 1 — fill out the form below
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Some highlights of the talk I gave this past Saturday at the Member Solutions Business Building Bootcamp.
“The Second Coming of The Internet”
I opened my talk today with this quote (after a joke of course!)
“The illiterate of the 21st century is not the person who can’t read or write – it’s the person who chooses not to constantly learn, unlearn and relearn” – Alvin Toffler
Key Points-
The majority of your martial arts students, prospects and parents have smart phones.
They are using them more and more to research martial arts and other businesses
The Mobile Web is REALLY different from the traditional web.
The main thing is to have a martial arts mobile internet marketing site that displays perfectly and fits the small screen.
Vertical Navigation and Keeping things “Pithy”
Mobile web marking consists of…
Mobile Squeeze Pages and full Mobile Websites.
The web marketing strategy of the future will include both “regular and mobile website.”
Coding detects the mobile web browser and instructs the site to serve the “Mobile Version”
This dramatically increases the chances of your prospect becoming a student or at least ending up in your lead funnel!
(Skipping a few things)
Text Message Marketing – and Quick Response Codes
These are the best ways to engage someone instantly with their mobile device.
I ran the full room of school owners through a quick example.
If you were in the room and you’re getting this you already did this
If you haven’t done it yet I’ll send you a PDF version of my PowerPoint from Saturday–
go ahead and text… giftfrommike to 90210 and you’ll see how it works.
Once you do that– you’ll get instructions on how to get the PDF
To wrap up the highlights…
The Mobile Web is gonna be huge and now is the time to think about how to take advantage of it– Don’t deny it!
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Will Google’s Cleanup Effect Your Martial Arts Business Internet Marketing
Last week Google lowered the search rankings of websites that were gaming its system.
The move is part of Google’s internal decision to tweak it’s ever-evolving search algorithms.
Google said the changes were aimed at sites it deemed: “low quality.”
The question is…
How will this effect you martial arts business?
I guess the jury is still out and time will tell.
Be sure you are up on the latest trends of quality internet marketing and search engine optimization for your martial arts school.
If your competitor is doing well with their internet marketing, don’t copy them – but do adapt the principles they are using. Then, build from there!
This is one of many reasons we constantly monitor, tweak and report on our client’s Search Engine Optimization campaigns.
The truth is there is one secret, that when applied right is almost guaranteed to make Google LOVE your website.
There are three kinds of martial arts business owners we run across…
The first tries to do their internet marketing on their own. They usually end up wasting precious time or getting frustrated. Most end up with a sub-par website just to save a few bucks.
The second simply does nothing as their competitors (who are more savvy with internet marketing) zoom past them.
The third is the smart one that wouldn’t settle for UN-professional classes and therefor doesn’t rely on some well-meaning student or relative to handle the vital task of Internet Marketing for their school.
To get more information about our different internet marketing programs visit…
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Here’s a video that explains the basics of mobile internet marketing for your martial arts business.
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