Martial Arts Business Awesome Mobile App Marketing Tricks to boost referrals…
By Mike D.
Everyone has an opinion about which features are best for your martial arts school mobile app.
And when it comes to the mobile apps we’ve been creating for schools the favorite features do vary.
Some like the push notifications so they can directly message their students.
Other martial arts business owner like the video integration so students can practice at home.
The fan wall where students can interact is nice too.
But I love two features because they go so well together…
1… Tell a Friend: This is “viral” sharing at its best. With one tap your students can share your martial arts business with their friends. They can share via text, email or social media.
2… Next… The Loyalty Function… This keeps track of anything you want. Think about it… Attendance Contests: It’s fun and easy to track these. Bring a Friend to Class: This can be tracked in the app… and each time a student brings a friend one gets marked off.
How about… Combining These Two?
I’m going to run the attendance and the referral contest, but I’m also going to add a twist…
We’re going to keep track and do a “share our app contest.”
We’ll keep track of the shares.
This is simple too.
Now… for students to share your school with their friends… it’s just a click on their phone.
Go to the link below… then type “iphone” into the checkout so we can equip your app with these cool functions and build your iPhone/iPad app…
Martial Arts Business Mobile Apps (use link: http://www.martialartsbusinesssystem.com/free-martial-arts-apps/ )
Martial Arts School Mobile Apps
Recently I heard some news about “what parents want.”
Of course… they (we) want all sorts of things for our kids.
But top of the list as far as “a toys/gadgets” we want for the kids…
In particular … Ipads.
Ipads are the dominant tablet, right?
So that makes sense.
Too much screen time is no good!
I agree with you.
That’s why my wife and I keep our girls’ screen time to a minimum.
And the fact is parents want tablets… not really… to allow their kids to veg out.
They know – there’s a ton of education that can happen when you use these things right.
In other words…
The tablet can do much good!
Which is why this mobile app thing I’ve been gently nudging you about over the last month or so is a big deal.
Getting martial arts students and members to log-in to “member areas” on yee old martial arts school website is dead as nails.
It’s those tablets and smartphones.
That’s where you can engage your martial arts students and grow your business.
Help boost retention with…
Member only content to support training and boost confidence.
Push Notifications to keep students informed and up to speed with your school.
Further your “school brand” by doing this before any other “activity” out there.
Plus, wouldn’t an app really boost your school’s value?
Martial Arts School Mobile Apps can really help you.
More information and to request a demo go to our mobile apps for martial arts school page…
Mobile Marketing Mobile Websites and Mobile Apps
for Your Martial Arts Business
There are two paths when it comes to this.
In no order…
The Mobile Web.
That’s when you or a prospect browses the web on a smartphone.
In the case of “Search” someone looks up information on martial arts in your local area.
This is done when the prospect is on the go, acting on impulse or just doesn’t feel like sitting down at their “desktop” to do their research.
Path 1 is where your “Martial Arts Marketing Mobile Website” or “Responsive Design Website” comes in.
The objective is to make sure your prospect gets a decent “Mobile Experience.”
- This includes a clear and clickable phone number.
- A clear call to action.
- Plus easy browsing and visuals.
Path 2 is different.
It’s where 90% of the time is spent on mobile devices and smartphones.
And that’s inside Mobile Apps.
And your school’s mobile app is meant to tie in to this 90%.
A Mobile App for Your Martial Arts Business is for you to enable your students to consume and share your “content.”
Your practice videos, news updates and everything else that helps your student gain competence and confidence.
Competence and Confidence will boost retention.
More info on Apps and to request a demo visit, click here.
I remember when the negative energy of the “recession” was in full swing.
There were certainly a large pool of school owners who were impacted big time.
The typical problem…
“I’m losing my job so I have to quit.”
“Mom got laid-off so we need to pull little Billy from classes.”
“If I were working full-time I could afford your classes, but my hours have been cut.”
The reality is you will hear this stuff in any economy.
I remember operating my school’s in the “boom-times.”
The top of the Real Estate market when some people treated their homes like ATM’s.
STILL – I’d hear these problems.
The key is to have enough prospects.
Enough martial arts marketing funnels sending you students so these issues represent only a small portion of your overall situations.
Meaning – In any economy… for most people… it’s gonna be “business as usual” and the big economy will not effect their “little economy.”
Of course no matter what – we have to show value.
One mistake I’ve seen a few martial arts business owners make is to “lower their tuition” when the economy gets week.
It’s a bad idea for sure. For many reasons I will not go into here.
But the true reason you NEVER lower your tuition at your martial arts business is because as time goes on – you only get…
More knowledgeable: You keep learning new things to teach your students.
More successful: As you continue to learn to operate your martial arts school you learn things about life, people and business. You can actually take those lessons and transcend them to your students. Especially if you are teaching life-skills.
The bottom line…
As you stay the course of improving yourself and your martial arts business you become more valuable to the world.
Have an awesome week!
I’ll admit – I was being a bit of a Facebook creeper.
No – I was stalking anyone.
But I happened across the profile of a former martial arts business associate.
Before I get to the creeping – a little background.
Over the course of ten and a half years I owned two martial arts schools
One from 1998 to 2006 and the other from early 2007 to mid 2008.
Both were sold when life told me it was time to move on.
I saw a “wall-post” from a parent.
A guy I got to know very well over the course of almost five years.
His kid started in “Little Ninjas” and eventually received his black belt.
This kid was shy. He was young and not very athletic. So confidence was an issue too.
Of course martial arts is not about “natural athletic talent.”
But what I remember most about this kid was his dad.
His dad “trained before.”You know how that goes, right?
Exactly … most of the time it makes for UN-realistic expectations.
But after a year or so he finally came around and stopped the crazy talk.
His kid was doing OK.
But he was the kinda kid who was never going to be “gung-ho” about classes.
You know the type.
In these cases the parents are so – so important to their success.
I became somewhat close to the dad.
Because we had things in common?
Not really – just his kid.
I became close to him because I had so many conversations with him about NOT letting his kid quit!
This kid wanted to quit so many times within a two-year period I lost count.
He had many “low-points” in his training.
But at one of his high-points I enrolled him on “Black-Belt Club.”
His dad was hesitant but made the commitment.
During many of these conversations with his dad I thought the kid would be lost.
The dad was so close to “giving up!”
The talks helped!
Each time he came back stronger.
And eventually the “he wants to quit conversations” stopped.
His Facebook post – that I was “creeping on.”
Him telling one of my former instructors about how good his kid is doing, getting ready for college and how he really credits his training with shaping his future.
Wow! That’s worth the price of admission isn’t it?
And isn’t impact like that which makes it worth your while to learn how to be persuasive?
You can be a master at Martial Arts Marketing, but if you can not enroll a student your martial arts business will not grow.
In fact – if you have something that good and don’t have the skills to help your “future success stories” enroll and commit to your programs you are doing everyone a HUGE dis-service.
I learned to be persuasive and was able to enroll 9 out of 10 intros.
1- A ton of experience.
I learned my first “phone script” (what to say on the phone) when I was 15 years old.
Three years later I was taking phone call inquires at my first little martial arts business.
I was doing intros and enrolling students from day one. Learning what to say – what not to say.
Even if your programs are dirt cheap martial arts is still something your prospects need to be convinced of.
Scheduling, sticking with it, “will this really work for us?” Prospects have a way of talking themselves out of your training if you don’t handle the intro process correctly.
Retention… I have had so many of the “he wants to quit” chats. Of course – you can’t win ’em all but I have won my share!
2- I kept learning. I have always studied “the greats!” Zig, Brian Tracy, Tom Hopkins and others. Self-education and then applying the new-found knowledge will make you “super-sharp.”
3- Be convinced yourself. This is key – the reason you keep learning and do your best to enroll everyone is because you KNOW how great your program is!
Make it work!
A summer special for you…
I packed all of my knowledge about ethical and powerful persuasion for the martial arts business into my…
“Martial Art of Selling – Magic Intro” program.
It’s everything you need to enroll 90+% of your intros on day one.
And we’re talking a committed program – not some “short-term trial course.”
It usually goes for 297 but right now you can get it for 20 bucks.
Here’s the link to learn about the course…