After seeing a post from a martial arts business owner about how a software company handled his website… (He was talking about how he “lost” his website when he canceled)… my reply was…
This is the main problem with many “martial arts business website services” in the martial arts industry. If you allow a company to build you a website on a proprietary software platform… that means – the platform can’t “go with you” when you leave (example you gave) or a “cookie-cutter” thing where you are basically “licensing” the website, the images — etc… you really Don’t OWN it. The answer for some is to understand the difference — and the ultimate answer is to build custom. When you a hire a professional firm (shameless plug) to build custom – you own the site. You might pay more in the short-term but you will avoid issues like this.
An easy but often under-utilized tool that can help you with your SEO and Martial Arts Business Internet Marketing is video.
But I want you to think about it in a different way.
Don’t worry for now about producing some fancy videos.
Of course, for branding and professional image, fancy videos can help.
For now – think – Happy Students and Social Proof.
Happy Students and Social Proof can help you with your Search Engine Optimization.
Here’s what to do…
Step 1: Be on the look out. When students compliment you make sure you get most of them to go along with your request to record their happiness. Nothing fancy, just a minute or less.
Step 2: Post the video and optimize it properly.
What happens is…
You get double the marketing bang!
What I mean is…
Done right your videos can show up in search results. Plus! Those videos contain proof elements to help persuade searchers that your school is a good thing.
watch this quick video and discover how this can dramatically help your martial arts business…
I’m looking for one school owner who wants to become a Real,Published Author by no Later than March 2011…
This school owner must want to…
Instantly & Easily Command More Expert Credibility in Their Area
While Having…
A “Golden Ticket” to Becoming a Local Celebrity
A “Secret Weapon” for getting the “leg-up” on ALL Competition.
Something else…
This One School Owner Must Want to Achieve All of This With Almost NO Work on Their Part.
Imagine the look on that principal’s face when you drop by with autographed copies for her and her office staff?
Just think of how your prospects will see you now that you are a published author!
Picture how your community will react when they see your name in print with 5 other expert authors…. Two of which have appeared on major media outlets.
Hold that vision in your mind of you being invited to speak at numerous PTA and parenting organizations!
Why?? All because you are a published Author!
And- I will help you get media coverage for you and your book and show how to leverage it into more new students.
These don’t come around that often. It has been almost 12 months since the last time I did this.