The Business of Martial Arts Business Certification

Last week while I was away this really long email came in.

It made for some entertaining beach reading.

The guy revealed some really personal stuff about having a criminal record. I respect him for that.

And you could probably file it under “misdemeanor.”

He talked about a former school he worked at trying to ruin him by posting his mug shot.

He mentioned an “organization” that you would know if I repeated here and how they were facing law-suits and where “revoking certifications.”

This email had more drama than General Hospital!

Anyway – after 4 paragraphs the real question was…

“If in fact the (name of martial arts business organization withheld) revokes my certification then I need to look into other organizations that will help with accreditation for me and my students and allow me to test for higher rank. I am supposed to test for 4th degree this upcoming march.

I have been through a number of training seminars with the (name of martial arts business organization withheld), business, weapons, bullying prevention, numerous tournaments. I’ve been a state champ for the past two years… I really love teaching martial arts, its my life.

 

Do you have any suggestions on martial arts organizations that I could contact for help?

 

My instructor and I have been talking extensively on what to do and any suggestions you have will be greatly appreciated!!!!

 

What organization do you belong to?”

I have simple answers to all these questions…

Q: Do you have any suggestions on martial arts organizations that I could contact for help?

A: If you are only looking for “rank certification” help or anything that has to do with your “worthiness to teach” I really do not.

In the martial arts business any certification is really bullshit. Meaning. No one cares about your certification except you and the organization charging you for your certification.

There has NEVER been a time when a “certification” meant a better instructor. Not calling you a jerk but if a jerk instructor gets “certified” he only becomes a certified jerk instructor.

There has NEVER been a time when a certification from some martial arts or martial arts business organization has equaled an increase in business or student count.

However – The right combination of TEACHING education. (how to be a better instructor) and BUSINESS education (how to run successful martial arts business –everything from marketing to systems) will help you if you are willing to set your ego aside and implement what you learn!

And if that training comes with some official Grand Poobah certification great!

Luckily we are still in an industry small enough to mostly be UN-regulated by the Government.

The paper your 1st Dan ranking is printed on is worthless.

However – it does mean something to you. It means something to your students when you can pass on your knowledge to them.

And yes – if anyone bothered to “check you out” they can verify you trained.

The truth is this…

In the martial arts business industry who is certifying the certifyers?

Makes you wonder??

Q: What organizations do you belong to?

A: None! But I have my own business training and marketing programs for martial arts school owners…

Martial Arts Business System

Q: “I need to look into other organizations that will help with accreditation for me and my students and allow me to test for higher rank. I am supposed to test for 4th degree this upcoming march.”

Translated: “I need an instructor?”

A: If you need an instructor to learn from who you can eventually progress “under” to work up the ranks your answer is to find an instructor you respect and want to learn from. Base the relationship on value and knowledge NOT “paper certifications.”

The true “Certification” of any school is its success and reputation in the community.

I do not agree with the haters who say “successful schools are sell outs.” Or that they “rope people in to contracts.” A good martial arts school business learns quickly that certain tactics will not work. A successful school becomes successful by doing things right.

It’s when they stop doing the right things when it falls apart. A smart martial arts business owner makes adjustments when needed and tweaks his/her business systems.