Unless you’re really oblivious to all things “main stream” or “pop culture” you can’t help but see the ramp up in the “healthy eating” movement. Food marketed toward and the eating habits of kids in particular has been a hot button issue.
From cities trying to ban “Happy Meals” to companies like Disney coming out and telling us they’ll no longer allow advertising for foods labeled “UN-healthy” – it’s all over the place.
The question for a martial arts business owner and teacher who works with parents and families is…
How far down this path do you want to go?
If you want your martial arts school and your marketing to “advocate” for physical fitness you have an easy in. Martial arts is an amazing form of exercise and your marketing should always mention that.
But when it comes to nutrition you have to be careful. I know the temptation in the name of growing your martial arts business is to jump on certain hot topics and align your school and your marketing with it.
You might not be qualified to advise parents and kids about eating healthy. Sadly, many martial arts business owners have poor eating habits themselves. I was one of them for many years. Luckily it never showed up in my waist-line because of how much I worked out.
Your best bet is to know your limitations and your specialties. If your specialty is to teach kids success skills through the martial arts – that should be the focus of your martial arts business and marketing. If you are qualified go ahead and add nutrition. If you’re not qualified don’t try it. And if you feel compelled to help their eating habits in some way be sure you are 100% congruent with your teachings.
Translated — I size 6 or 7 black belt that when tied looks like a bow-tie won’t cut it! Ya hear me on this?