Whether you call them “Squeeze Pages” – “Micro-Sites” – “Lead Capture Pages” or whatever there are a few “Don’ts” when it comes to single page websites designed to generate prospects.
The truth is most school owners are totally missing the boat (about 99% based on my evaluation of internet marketing principles used by several martial arts businesses.) because they are simply ignorant to this powerful internet marketing principle.
Out of the other 1% who are aware of the power of squeeze pages a large portion simply take no action to implement. Mainly because their “web designers” are clueless because the “designer” is just that – “A designer” and is not schooled in marketing.
Then – outa the remaining few who do get these going most make a bunch of white belt mistakes rendering their pages useless.
To try to help I, along with the folks at: Martial Arts Business Websites (that would be me, my partner Elsa and our one employee, Michelle – we run our business like a good martial arts school model– program director, instructor, full-time assistant) wanted to share these simple “Don’ts.”
Here are the “Don’ts of Lead Capture Web Pages” Referred to hereafter as “Squeeze Pages”
Don’t have any other links, tabs or options on your squeeze pages. In most cases your school’s banner is not even necessary. Actually, the banner can sometimes hurt your page’s performance.
Don’t do any fancy video. Videos for squeeze pages are simply there to answer 4 questions and that’s it. Fancy videos on squeeze pages can hurt your lead gen efforts.
Don’t offer a newsletter on a squeeze page – no one wants it.
Don’t try to sell your trial program on a squeeze page.
Don’t take your wording lightly – it’s the words and the “copy” combined with what your are giving the visitor that make them respond. That’s why we help our clients with wording – it’s the most important part of the Squeeze Page.
OK– there you have it.
A few don’ts.
If you actually employ squeeze pages and employ them correctly you can leave your competition in the dust.
For more of what “to do” on your lead capture pages head on over to…